Being Radical Is All About Your Customer

Think in a new way, starting now.

By Jody Padar
The Radical CPA

Once you begin brainstorming about your new processes, you need to think about it from as many different viewpoints as possible, with an emphasis on design thinking. The easiest way to define design thinking is to look at it from your customer’s perspective instead of yours.

MORE ON RADICALISM: Being Radical Starts with Being the Change | Why Start Being Radical Now? | Going Radical: The 4 Tenets of a ‘New Firm’ | Why Should CPAs Be Radical? | The Roots of ‘Radical’ CPAs | The First 3 Questions I Should Have Asked Before Starting My Own Practice

It’s not all about you. I know, I know. But hear me out. It’s hard to look at your firm from a customer’s perspective. That’s why we gravitate to a firm-centric point of view. This point of view asks questions like:

  • What do we sell customers?
  • How can we reach customers?
  • What do we need to establish with our customers?
  • And how can we make money from our customers?

We’re think­ing about ourselves internally. Nobody wants to hang out with someone who only thinks of themselves, yet that is the way we run our firms.

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Want to Be Stress-Free? Use Your Strengths

Woman tossing exclamation points into air24 ways you may be better than you think.

By Sandi Smith Leyva
The Accountant’s Accelerator

How many times a day do we tell ourselves with the little voice in our head that we’re falling short of the ideal we have for ourselves? “I forgot to add the salt, so I ruined the recipe.” “I’m not good enough.” “I was mistaken.” “I’m not smart enough.” “I didn’t get picked for the finals.” “Nobody likes me.” And so on.

MORE ON SMALL-FIRM GROWTH STRATEGIES: Could You Use More Energy This Tax Season? | 15 Items for Your ‘Business Bucket List’ | 3 Ways to Plug Your Firm’s Money Leaks | How to Work the Same Hours and Make More Money

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