July 17, 2015 - CPA Trendlines

Get Ready for Radical Transparency

July 17, 2015

Rethink how you communicate.

Social should be in your DNA. Identify the communication gatekeepers in your firm.

Do you want everybody in your firm tweeting? It’s a good idea — just like you have all your firm members representing your firm wherever they are.

MORE ON RADICALISM: 5 Radical Ways to Be Social AND Strategic | How I Got Started Being Social | How Social Media Transforms Firms to their Core | Six Competitive Advantages for The Radical CPA | Radical Customers Are On Their Way | 5 Radical Transparencies; Are You Ready? | 4 Questions Radical Firms Must Face | Being Radical Is All About Your Customer | Going Radical: The 4 Tenets of a ‘New Firm’ | Why Should CPAs Be Radical? | The Roots of ‘Radical’ CPAs | The First 3 Questions I Should Have Asked Before Starting My Own Practice

A lot of firm owners are hesitant to let younger members tweet because they are concerned about content. My response is if you can’t trust your younger members to tweet or put responsible things on Facebook, then what are they saying about you when they’re not online? That’s a hiring issue, not a social media issue. READ MORE →

How to Calculate Your ‘Opportunity Number’

July 17, 2015

By Sandi Smith Leyva

Bonus checklist: 6 steps to get you there.

By Sandi Smith Leyva
The Accountant’s Accelerator

Every week, do you get wonderful, exciting calls from new clients who want to use your services? You might want to talk with every one of them to get the sale. The problem is, if you do, you’re likely to go bankrupt. Let me explain.

MORE ON SMALL-FIRM GROWTH STRATEGIES: 3 Tips for Following Up with Prospects | 9 Ways Accountants Throw Away Profits | 5 Ways a Deadline Can Help Close a Deal | 7 Ways to Get New Revenue from Old Clients | 9 Ways to Increase Sales through ‘Power Networking’ | 3 Ways to Test Your Revenue Forecast | 8 Must-Haves for a Prospect Kit | How to Work the Same Hours and Make More Money | If You’re a ‘Best-Kept Secret’ Cut It Out! | Take Advantage of 4 Key Marketing Strategies | Four Ways to Stop Leaving Money on the Table

Each of us has 24 hours in one day. Most of us have annual revenue goals. A few of us have monthly, weekly, daily or even hourly revenue goals. Hopefully you know what your revenue goal is. (If not, you should!) If you don’t pull in that level of revenue for the week or month, then you’ve missed your plan.

Let’s say you want to generate $1 million in sales for the year. On average, you need to pull in $20,000 a week. That’s $4,000 a day.

Daily Archives: July 17, 2015