BONUS LIST: A 12-point look at the merger market.
By Marc Rosenberg
CPA Firm Mergers: Your Complete Guide
Why do firms merge?
Whether you’re looking to acquire a smaller firm, merge upward into a larger one or join forces with an equal, answering this basic question honestly and objectively is key to laying the groundwork for a successful merger.
MORE ON MERGERS: Mergers 101: When Negotiations Aren’t Really Negotiations | 5 Steps to Take Before Merging
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