5 reasons to reorient your networking.
By CPA Trendlines
Last century’s networking model still works and is still worth doing, but you can do better in the 21st century by inverting the old model. Rather than going to the Chamber of Commerce and Rotary meetings to promote your services, go with the intention of gathering other people’s services.
As a CPA, you, more than anyone else, are at the center of local business. You know more about a bunch of businesses – your clients – than virtually anyone else. You know what they’re doing. You know what they need. And they most certainly need far more than what your firm offers.
But your firm can offer more. You can offer the services of dozens of indirectly related companies and professionals, among them:
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