If not, undercharging is often the cause.
By Martin Bissett
Business Development on a Budget
There’s an overall sameness to the majority of accounting firm websites, and typically they make a lot of promises – promises like
MORE ON BUSINESS DEVELOPMENT: Lowballing Is Undervaluing Yourself | Appraise Your Prospects | Do You Have a Pipeline or Just a List? | Overcome Recurring Fee Apathy | Banish the Idea that Selling is Difficult | How to Win Your First Client | You’re Selling All the Time
- we’re big enough to cope and small enough to care, or
- we are proactive, or
- we’re not just bean counters, or
- we have your best interests at heart, or
- your business is our business.