Not Mentoring, Sponsoring

business man and woman reading news in magazine6 questions to evaluate candidates.

By Ida O. Abbott
Sponsoring Women: What Men Need to Know

Sponsorship is a personal undertaking. A man who sponsors a woman takes it upon himself to advance her career. He puts his reputation on the line for her and tells the world she is worth it.

MORE ON SPONSORING WOMEN FOR LEADERSHIP: How to Fight Flextime Saboteurs | How to Help Your Protégée Project the Right Image | How to Promote Your Protégée to Coworkers | 8 Steps to Guiding Your Protégée | 17 Ways to Follow Through on Sponsorship | How Protégées Can Help Sponsors

She still has to earn that promotion, but his solid, public vote of confidence – and the power he puts behind it – at least gives her a fair chance to get it.