Use Finesse in Sharing, Scheduling Content

Focus on specific KPIs to determine what’s best for your firm.

By Becky Livingston
The Accountant’s Social Media Handbook

When it comes to sharing content on social media platforms, there is a bit of finesse that is needed. It’s not a fire hose to blast out content on a regular basis without concern or care for the audience. Rather it is a strategic approach that should be thought out, considered and even strategized prior to release.

MORE ON SOCIAL MEDIA: Tailor Content to Social Media Platform | Who Is Your Customer? | How to Schedule and Manage Social Media Activity | How to Track Who’s Clicking Your Links | What to Say on Social Media | How to Craft a Social Media Profile | Which Social Media Should You Use? | Determine Your Target Audience | What Is Social Media? | How Social Media Works with Accountants’ Top 5 Marketing Goals

You will find posting finesse is as much about the content as it is about the schedule. For example, you can post content on Twitter more often than you can on Facebook or other “less frequent” platforms. That doesn’t mean you should post the same content on Twitter multiple times per day. Give your readers a chance to receive the information, take it in and even share it.

Posted on June 15, 2016

Becky Livingston

About the Author

Becky Livingston, the founder, and CEO of Penheel Marketing, has more than twenty years of experience in marketing and communications, as well as a strong background in technology. She can also be found doing public speaking gigs across the country.

She is the author of
The Accountant's Social Media Handbook

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She began her career as a computer programmer in the chemical engineering field, then moved into web development and online marketing–all of which has led her to this business. Her forte is big-picture thinking and strategic management of complex initiatives.

But don’t let that scare you. Her technology background has taught her a great deal about project management and what it takes to make projects come to life.

Her corporate career expands to non-profits, large companies, and CPA firms. She has supported businesses in chemical engineering, dot-coms, and, at KPMG, Big Four CPA firms. In her management roles, she has been able to bring complex ideas into reality while keeping an eye on the big picture.

Becky’s ability to understand the details, to estimate the project timelines, and to see how each piece of the project can impact others is key to her success. She also serves as an adjunct professor, author, and speaker.

With a graduate degree from Pace University in Information Systems, Livingston also holds undergraduate degrees from two other colleges, plus a Certificate in Corporate Training from NYU.

She is also an active member of the Association for Accounting Marketing (AAM) and the Bergen County (N.J.) Professional Women’s Network. Penheel Marketing builds muscle – marketing muscle – for CPAs and small business owners. In addition to strategic consulting, the firm provides marketing services, such as content development, blog writing, online advertising, website development, graphic design, copywriting and ghostwriting, traditional marketing services, like print ad development, inbound marketing, search engine optimization, and more.

Livingston can be reached directly at Becky [@] Penheel.com. Follow her on Twitter with @Penheel

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