How to Set Up a Social Media Plan

Team of 5 coworkersBONUS: Examples of how to choose a tone for your message.

By Becky Livingston
The Accountant’s Social Media Handbook

Leveraging a strong team – either internally or externally – to help create a day-to-day presence on social media is important.

MORE ON SOCIAL MEDIA: Why Use Social Media for Marketing? | How to Manage Social Media in 22 Minutes a Day | Use Finesse in Sharing, Scheduling Content | How to Schedule and Manage Social Media Activity | How to Craft a Social Media Profile

However, you may be a sole practitioner or own a small firm that doesn’t have the staff to manage such a presence. That’s okay, there are many marketing firms that specialize in social media for CPA firms.