Four Keys for CPA Firms Pairing Sponsors with Protégées

business man and woman reading news in magazineLet the help go both ways.

By Ida O. Abbott
Sponsoring Women: What Men Need to Know

Most leaders engage in sponsorship and have been sponsored themselves, so the nature of a sponsor-protégée relationship should be familiar.

MORE ON SPONSORING WOMEN FOR LEADERSHIP: 3 Ways to Wreck a Woman’s Career | Don’t Let Gossip Interfere | Women Fight ‘Kids First’ Perception | 3 Changes for Men to Make | 4 Firm Benefits of Sponsoring Women as Leaders

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Generally speaking, you sponsor women just as you do men. You may have to make a little more effort up front. And you might need to adapt to the impact of motherhood and other sex-related differences. But the strategies and tactics that sponsors use to help women move ahead are not much different than those for men.