How to Build a Strong Landing Page for an Accounting Firm

Young businesswoman using a tabletDeliver on your promise to get the permission you need.

By Becky Livingston

What are landing pages?

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The challenge with the website home page is that there’s often a disconnect with the messaging. If you send out an email about the best tax practices for small business owners, sending visitors to your firm’s home page isn’t giving them the content that was promised.