What Someone Else’s Influence Means to You

Young woman using a tablet PC and stylus at a cafeWhat do you care about someone else's page rank? Maybe quite a bit.

By Becky Livingston

Knowing an influencer or website’s page ranks helps you determine a few things:

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  1. How well your own site is ranking on a search engine
  2. How well your competition’s site is ranking on a search engine
  3. If the influencer or the influencer’s site you are trying to gain access to has a well-established search engine results page (SERP) ranking


You can find a page rank for just about any site using Google’s page ranking tool at http://www.prchecker.info/check_page_rank.php.

Activity – Influencer Page Rank

Use the Page Rank tool to find out how well a site page is ranking on Google, Bing/Yahoo!

  1. http://www.prchecker.info/check_page_rank.php Enter the site URL (e.g., com).
  2. Write down the page rank for each site you look up (scale of 1-10; 10 being best).

Finding a Blogger’s or Blog’s Traffic Number

Knowing more about an influencer’s blog traffic helps you determine if it’s worth your while to engage with the blogger. Let’s say you sell wealth management services and want to get your newest service line covered on a blogger’s site. Maybe the blogger even approached you.

Before engaging, do your homework. Find out if the blogger has any online clout and if the site is worth your time. Here’s how: Use Compete.com or Alexa.com to find the estimate of how much traffic a blog gets.

Activity – Blogger / Influencer Ranking

  • Visit Alexa (http://www.Alexa.com).
  • Enter a site you want to see more information about (e.g., your own brand or someone you like).
  • Review the information about the brand.
  • Are they influencer worthy? Yes/No
    • If yes, write the URL and contact information down to connect.

Seven Other Resources

There are many free resources available to determine a person’s online credibility, including some of those mentioned below. Some of these tools may be used to help identify those lists you may be interested in, such as “50 Accounting Blogs You Should Follow,” “The Top 10 People In Accounting,” etc.

FollowerWonk allows you to search for influencers via keywords in Twitter user bios. It’s a free tool with some handy features. It’s great to identify who is following your competitors (but not you!), and to find terms and people important to your client’s industries.

BuzzSumo is an influencer and content aggregator that allow you to search for the most popular content shared around a certain topic, say, “EBP Audits.” This tool helps you to identify those who could help amplify your message. You can also sort individuals by bloggers, companies and journalists, which is great if you want to have a story placed.

Topsy is a tool that allows you to identify influencers who are already sharing your content; someone you may not know for example. In kind, you can find out who is sharing your competitors’ content, and who may be willing to share yours as well.

Klout is an analytics tool that helps you determine your own online influencer ranking. You can also look up others in your network or influencers you may be interested in collaborating with.

Twtrland is a good influencer-targeting tool. According to Kristian Bannister, “It has demographic features that allow you to see which types of people are following the influencer you want to work with.” Matching demographics with your, or your clients’, audience means you could increase your chance of delivering the right message, to the right people, at the right time.

Kred is a good, elementary tool to help you get a handle on “influencer metrics,” such as mentions, retweets, replies and follows on Twitter. It can help you identify how influential someone is in certain communities. For example, if you wanted to focus on real estate, you could search for that term and find influencers by several different metrics.

PeerIndex, now owned by Brandwatch, demonstrates those who have the ability to drive conversations and actions. With this tool, you gain insight into how influential a person is about a topic – an expert per se.

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