How to Listen on Social Media

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By Becky Livingston

Community managers and a brand’s social media team will listen to conversations taking place on social media and look for opportunities to participate and engage customers and prospects.

MORE ON SOCIAL MEDIA: What Someone Else’s Influence Means to You | What a ‘Community Manager’ Does | How to Build a Strong Landing Page for an Accounting Firm | How to Set Up a Social Media Plan | DIY Design for Social Media | Tailor Content to Social Media Platform | How to Track Who’s Clicking Your Links | Which Social Media Should You Use? | How Social Media Works with Accountants’ Top 5 Marketing Goals
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It’s important – and helpful – to conduct social listening to: