Craft a Social Media Influencer Strategy

BONUSES: Content strategy questions and a sample email to send.

By Becky Livingston
The Accountant’s Social Media Handbook

Before jumping in and sending messages to your new influencer network, it’s important to know why you should be doing this.

MORE ON SOCIAL MEDIA: How to Engage with Social Media Influencers | How to Set Your Firm’s Social Media Foundation | How to Use Social Media Analytics | What Someone Else’s Influence Means to You | Get People to Your Landing Page | Content Categories and How to Leverage Them | How to Manage Social Media in 22 Minutes a Day | Use Finesse in Sharing, Scheduling Content | How to Schedule and Manage Social Media Activity | How to Craft a Social Media Profile
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First and foremost this strategy should support an overall firm strategy, such as increasing leads in a market, niche or industry vertical. If this strategy does not support an overall business goal, maybe it supports an overarching marketing goal, such as increasing brand awareness in a geographic region.

Posted on December 21, 2016

Becky Livingston

About the Author

Becky Livingston, the founder, and CEO of Penheel Marketing, has more than twenty years of experience in marketing and communications, as well as a strong background in technology. She can also be found doing public speaking gigs across the country.

She is the author of
The Accountant's Social Media Handbook

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She began her career as a computer programmer in the chemical engineering field, then moved into web development and online marketing–all of which has led her to this business. Her forte is big-picture thinking and strategic management of complex initiatives.

But don’t let that scare you. Her technology background has taught her a great deal about project management and what it takes to make projects come to life.

Her corporate career expands to non-profits, large companies, and CPA firms. She has supported businesses in chemical engineering, dot-coms, and, at KPMG, Big Four CPA firms. In her management roles, she has been able to bring complex ideas into reality while keeping an eye on the big picture.

Becky’s ability to understand the details, to estimate the project timelines, and to see how each piece of the project can impact others is key to her success. She also serves as an adjunct professor, author, and speaker.

With a graduate degree from Pace University in Information Systems, Livingston also holds undergraduate degrees from two other colleges, plus a Certificate in Corporate Training from NYU.

She is also an active member of the Association for Accounting Marketing (AAM) and the Bergen County (N.J.) Professional Women’s Network. Penheel Marketing builds muscle – marketing muscle – for CPAs and small business owners. In addition to strategic consulting, the firm provides marketing services, such as content development, blog writing, online advertising, website development, graphic design, copywriting and ghostwriting, traditional marketing services, like print ad development, inbound marketing, search engine optimization, and more.

Livingston can be reached directly at Becky [@] Penheel.com. Follow her on Twitter with @Penheel

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