Digital Marketing Isn’t ‘Set It and Forget It’

Woman outside jogging in morningThis should be a strategic priority or you'll be left behind.

By Becky Livingston
The Accountant’s Social Media Handbook

As the state of the profession continues to embrace social and digital marketing, keep in mind that your firm needs to keep up with the changes as well.

MORE ON SOCIAL MEDIA: How to Engage with Social Media Influencers | Marketing for Mobile | How to Listen on Social Media | How Social Media Affects SEO | Social Media Campaign 101 | Why Use Social Media for Marketing? | Who Is Your Customer? | What to Say on Social Media | Determine Your Target Audience
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For example, in an effort to support partners, today’s exit strategy may include increased efforts to generate leads, while maintaining a consistent presence among clients. It may also include emerging technology that aligns with your firm’s sales efforts, such as email drip campaigns, lead generation forms and social media engagement.

Lastly, when developing your strategy, it’s important to focus on the firm’s business goals and direct all marketing efforts toward those goals. Leveraging social media and digital marketing to help you accomplish that goal will continue to increase as we head toward 2020.

Keep in mind, mobile and video efforts, as well as traditional and other social media platforms, should be considered to help you increase

  • brand awareness,
  • social engagement,
  • staff and influencer profiles, and
  • efforts to engage clients.

What all of this boils down to it this: Marketing should be a strategic priority for your firm as it heads toward 2020. Social media and digital marketing efforts appear to be growing at double and triple rates within the profession. Engaging now helps to position your firm for the future.

How will you use social media and digital marketing campaigns to help your firm move forward?

One Response to “Digital Marketing Isn’t ‘Set It and Forget It’”

  1. Cade

    That’s what we’ve all been waiting for! Great potsgni!

    Reply

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