By Becky Livingston
The Accountant’s Social Media Handbook
As the state of the profession continues to embrace social and digital marketing, keep in mind that your firm needs to keep up with the changes as well.
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For example, in an effort to support partners, today’s exit strategy may include increased efforts to generate leads, while maintaining a consistent presence among clients. It may also include emerging technology that aligns with your firm’s sales efforts, such as email drip campaigns, lead generation forms and social media engagement.
Lastly, when developing your strategy, it’s important to focus on the firm’s business goals and direct all marketing efforts toward those goals. Leveraging social media and digital marketing to help you accomplish that goal will continue to increase as we head toward 2020.
Keep in mind, mobile and video efforts, as well as traditional and other social media platforms, should be considered to help you increase
- brand awareness,
- social engagement,
- staff and influencer profiles, and
- efforts to engage clients.
What all of this boils down to it this: Marketing should be a strategic priority for your firm as it heads toward 2020. Social media and digital marketing efforts appear to be growing at double and triple rates within the profession. Engaging now helps to position your firm for the future.
How will you use social media and digital marketing campaigns to help your firm move forward?