How to Capitalize on the Trusted Business Advisor Opportunity

Two businessmen talking in officeWhen to move past the lip service.

By Domenick J. Esposito
8 Steps to Great

Several of the Top 50 CPA firms, particularly the larger ones that derive a majority of their revenues by providing recurring attest services that add integrity to financial statements and reduce the cost of capital, emphasize that they are trusted business advisors providing forward-thinking solutions to their clients.

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As examples, here are excerpts found on the websites of four CPA firms:

  • “We are more than accountants, we are trusted business advisors”;
  • “Our role is to be trusted advisors….”; “
  • Our mission…serving as a trusted business advisor to our clients”; and
  • “We believe a true business advisor always protects a client’s vital interests.