Advertising Done Right

But remember there’s more to marketing.

By Ed Mendlowitz
The CPA Trendlines Practice Doctor

I have not seen too many CPA ads that have generated revenue, but I’ve seen enough to know that the right advertising program works and produces new clients.

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Most of the CPA firm ads are announcements of their being there, goodwill ads, yellow page or Internet site ads, or branding ads. Advertisements should be designed to get business leads.