Sales Is about Trust

Confident businessman sitting in officeDon’t tl;dr this one. Here are 8 areas to work on.

By Rob Nixon

There’s an old saying that dogs can smell fear.

MORE ON STRATEGY: Marketing Must Generate Leads | Growing Your Client Database | Niche Markets Are Your Best Buyers | 8 Questions for Product Creation | How to Deliver Wow! Every Day | Communicate Until It Hurts | Why a Virtual Team Makes Sense
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

It’s the same theory for people who are in a sales role. If your “dog” (person in front of you) can sense that you are not confident then you are not going to make the sale. You will get questions and objections from the prospect/client that you don’t want and ultimately not make the sale.