Just ask Sally Glick.
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By Jean Marie Caragher
90-Day Marketing Plan for CPA Firms
While technology and social media have offered new marketing tactics for CPA firms, the tried and true face-to-face options remain beneficial. Just ask Sally Glick, Chief Marketing Officer at Sobel & Co., in Livingston, NJ.
Just ask Sally Glick, Chief Marketing Officer at Sobel & Co., in Livingston, NJ.
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I’ve known Sally for two decades and if ever there was a person who could strategize, organize and promote events as a lead generation tool she is that person.
“Events are one of the most effective lead generation tactics for us,” explains Glick. “During the year we host 15 business events and 13 nonprofit programs, which demonstrate our thought leadership – our skills, competencies, and business acumen our clients demand. While presenting relevant information, and afterward when fielding questions, we have a chance to make a connection that may grow into a new engagement.”
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