Martin Bissett’s ‘Secrets of Superior Accounting Firms’

Three one-day workshops scheduled.

For the first time, Martin Bissett, leading practice development expert and CPA Trendlines contributor,  is touring the East Coast in his only North American visit of 2017 to deliver his latest research on "The Secrets of Superior Accounting Firms."

Learn more here:

Philadelphia: Monday, Sept. 11

New York: Wednesday, Sept. 13

Toronto: Friday, Sept. 15

The research is the result of Martin personally interviewing over 400 Accounting firms in North America, UK, Europe, Africa and the Middle East to understand what gives firms the competitive edge in the areas of:

  • Profitability
  • Fee Growth
  • Technology
  • Succession Planning
  • Talent Retention
  • Talent Recruitment
  • Marketing and more

Martin reveals the 11 C.O.D.E.S. (Centers of Differentiation, Effectiveness, and Success) through Case Study, Formula and Checklists in a multimedia presentation guaranteed to bring CPAs new commercial insight on the future of their firms from many of the worlds leading markets in the accounting profession.

The general session and Elite afternoon roundtable are especially for firms who want to grow their fees by putting their clients first by proactively serving them and taking control of their new business growth. This session is not for firms looking to check their emails while collecting CPE points at the back of the room.


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