Yes, Bigger Is Better

businessman hand holding puzzle piecesLike it or not, size sells.

By Domenick J. Esposito
8 Steps to Great

While conventional wisdom tells us that better is better, it’s plain and simple nonsense when it comes to midsized CPA firms and a convenient excuse for a less than stellar growth by a firm’s partner group.

MORE ON STRATEGIC PLANNING: Use Compensation to Shape Partner Behavior | AI Likely to Accelerate Merger Mania | Get Your Money’s Worth from Non-Billable Time | Stay Independent But Keep Looking Upward | The Dangers of Low-Hanging Fruit
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

Just look at “better” through the lens of the marketplace for both existing and prospective clients and talent.