The Five Rules Driving Growth at Baldwin CPAs

Long

Alan Long: Entrepreneur first, CPA second.

By Ian Welham
The Accounting Success Podcast

Alan Long of Baldwin CPAs is an entrepreneur first and CPA second. That entrepreneurial mindset is the driving force behind the strong revenue growth, innovative practices, and steady expansion that’s bringing Baldwin national attention as a rising regional firm.

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The practice that started in small Kentucky towns such as Maysville, (pop. 8,920), Flemingsburg (pop. 2,694) and Richmond (pop. 30,000), has expanded into Louisville and Lexington – and now Long is planning his next strategic move.

Whatever it is, it’s likely to be unexpected – as is the Baldwin founder himself.

Posted on August 12, 2017

Ian Welham

About the Author

Ian Welham is the co-founder of HaydenRock Solutions, the host of The Accounting Success podcast on iTunes, and author of Changing the Face of Accounting: Forward-thinking conversations about reinventing the CPA field.

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After qualifying as a Chartered Accountant with Ernst & Young, Ian Welham moved out of public practice and became CFO of a Barcelona-based publicly traded company. He also held CEO and COO positions in Hong Kong, The Netherlands, Belgium and the U.S. He’s been a regular guest on TV, radio and in the press, including the New York Times, the Newark Star-Ledger, The Daily Beast, Forbes.com and Home News Tribune. Ian and his wife Linda have been married for 30 years and have twin daughters. He is a devoted Manchester United “football” fan, and an avid golfer.

HaydenRock provides CPAs with a tested and proven process, plus personal coaching, to incorporate advisory and consulting services into the firm. It’s based on the same process used to transform a small-town practice into one of the largest accountancy firms in England – where almost 80 percent of firm revenues came from forward-looking advisory services rather than backwards-looking compliance work. Over the last 20 years, it’s been proven to work in firms large and small. Simply follow the sequence of logical, step-by-step actions – no special skills required. Just a mindset that is ready to change. Details at HowToDoAdvisory.com

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