Plus some easy alternatives to the “talking head.”
By Sandi Leyva
The Complete Guide to Marketing for Tax & Accounting Firms
Marketing your accounting services eventually requires a personal connection, either face to face or via phone. Using video allows you to emulate a personal connection with your prospects while leveraging your time.
MORE SMALL FIRM GROWTH STRATEGIES: How to Schedule Social Media Content | Social Media Basics for Accounting Firms | How to Maximize Online Profile Sites | Build Reputation through Credentials, Testimonials | Use Feedback for Service Innovation | Create Your Marketing Plan
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Imagine taking the time to meet every website or social media visitor in a private appointment. Impossible, right? A video enables you to say your spiel once and have it received by reaching out to hundreds, if not thousands, of interested prospects in a still quite personal way.