10 Reasons Why Partners Don’t Understand Marketing

Portrait of Jeff McKay
McKay

But they need to.

Jeff McKay
Prudent Pedal

One of my more popular and controversial blog posts is “Why Your Marketer Doesn’t Understand Your Firm’s Business.” The title alienates marketers before they get to the first sentence. It satisfies partners because it recognizes what they might think but would never say aloud.

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Not being one to avoid controversy or healthy debates, I thought it would make sense to share a marketer’s point of view about why “the line” lacks a grasp of marketing. My sincere and ambitious goal is to reconcile and build the collaborative power of both parties.

Following are 10 reasons why practice leaders and partners don’t understand marketing.