What Is SEO and Why Is It Important?

Blue pushpin in word "SEO" at center of a targetDoes your audience know what you want them to do?

By Becky Livingston
The Accountant’s Social Media Handbook

If you desire to have your website, product or services found online via organic search, search engine optimization (SEO) is your tool.

MORE ON SOCIAL MEDIA: Social Media Marketing for CPAs [VIDEO] | Building Marketing Muscle with Penheel [VIDEO] | How to Engage with Social Media Influencers | Marketing for Mobile | How to Listen on Social Media | How Social Media Affects SEO
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

SEO is website optimization with “no dough.” One way to remember SEO versus search engine marketing (SEM) is the “O” is for organic, optimized and for no dough. The alliteration alone should help you to remember it.