New analysis of trends and case studies in social media’s role in recruiting staff. The use of social media for recruiting in CPA firms is growing, especially with the need for accountants who are tech savvy, says social media analyst Becky Livingston in a new report available to CPA Trendlines PRO members. It’s no surprise, of course, that social media should become the dominant force in recruiting. Online platforms give recruiters new tools to evaluate candidates before they interview. Tracking systems and online databases give recruiters a way to amplify the number of candidates in the hiring network, while increasing the quality of leads. Online recruiting has become the norm, no longer the exception, says Livingston. GET THE INSTANT DOWNLOAD: [...]
Choosing a CRM system can be tricky. Here are some pointers. by Becky Livingston Royal Apple Marketing When Do You Need CRM? You know you need CRM when your list of contacts has outgrown your Rolodex. You remember what a Rolodex is right? Another indication is when you begin to forget important information about your clients, or you notice your communication with them has dwindled. Click here to see more from Becky Livingston on CPA Trendlines. Also consider CRM when you are looking to increase sales as well as relationships with clients, in the end positively affecting the bottom line. Lastly, if you find yourself personalizing emails manually and/or do not have a clear idea of where you customer or lead is [...]
If Facebook has a say, maybe yes. Four things your firm needs to know. by Becky Livingston Royal Apple Marketing If your firm has a Facebook page with any number of followers, a new app could easily replace other conference video chats and webinar platforms for learning and development, content, development projects, and more.
Someone you know is probably already doing it. by Becky Livingston Royal Apple Marketing With Pinterest gaining so much momentum, it’s important to be prepared for the potential marketing opportunities in this space. Like other social media platforms, this one allows other people to “re-pin” and “like” your content, as well as to comment on your pins. Here are five ways you can leverage the power of Pinterest—with over 11 million users—to help you with your marketing mix, including lead generation, sales, and branding:
You may be thinking, “Great! Another social media platform to maintain.” by Becky Livingston Royal Apple Marketing Lately, there has been a lot of online buzz about Pinterest, the online, social media platform where you post images and things of interest you find that others can view and “pin” if they like.
Start by optimizing your company page. by Becky Livingston Royal Apple Marketing So you listed your company on Linkedin, but maybe you have forgotten all about it—until now. Here are a few tidbits on ways to leverage your LinkedIn company page to your benefit, including generating leads.
And how to prove they work. by Becky Livingston Royal Apple Marketing It’s a new day and you’re starting your marketing strategy with a welcome message to new clients. You want to engage them from the start, yet, know they might not remember how you got their name in the first place. Click here to see more from Becky Livingston on CPA Trendlines. To help get you started, here are a few staples to include in your welcome message: