Join CPA Trendlines’ Martin Bissett in New Practice Improvement Program

 

The Practice Pathfinder: Leading you to a better practice.

CPA Trendlines expert author Martin has teamed with AccountingWeb to produce the Practice Pathfinder program – a 12-week mentoring and education program for small and medium-sized accounting firms from across the U.S., looking for evolution, not revolution.

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The webinar-based sessions will be run by Bissett, who has 20 years of proven practice growth tips and wisdom, and is a leading contributor to CPA Trendlines and a best-selling author of Winning Your First ClientPassport to PartnershipMeet Your New Best Client, and Business Development on a Budget.

Tackle six of the most common challenges facing firms: READ MORE →

Martin Bissett’s ‘Secrets of Superior Accounting Firms’

Three one-day workshops scheduled.

For the first time, Martin Bissett, leading practice development expert and CPA Trendlines contributor,  is touring the East Coast in his only North American visit of 2017 to deliver his latest research on "The Secrets of Superior Accounting Firms."

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Philadelphia: Monday, Sept. 11

New York: Wednesday, Sept. 13

Toronto: Friday, Sept. 15

The research is the result of Martin personally interviewing over 400 Accounting firms in North America, UK, Europe, Africa and the Middle East to understand what gives firms the competitive edge in the areas of:

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When Silence Is Golden … and Not

Businesswoman with hand to foreheadA cautionary tale about commitment for partners-to-be.

By Martin Bissett
Passport to Partnership

Ask yourself and answer these questions when considering the current and future "commitment" behaviors that you’ll employ.

MORE ON THE PASSPORT TO PARTNERSHIP: What Commitment Means Now | 13 Steps to True Commitment | When to Ignore a White Lie: A Cautionary Tale | Communicate Your Worth and Value | Best Practices for One-on-One Communication | Learn to Read Your Firm’s Culture | Experts Advise What Partnership Takes
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1 – What is my first reaction to being asked to work outside of my normal hours?

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What Commitment Means Now

Smiling woman with colleagues in backgroundDo you and your firm have the same perception?

By Martin Bissett
Passport to Partnership

The Passport to Partnership study collated a number of responses in a conversational style. The need for commitment is showcased below and was repeated many times in various different ways.

So many use us as a stepping stone and we’re now trying to determine who those are at the interview stage.

MORE ON THE PASSPORT TO PARTNERSHIP: 13 Steps to True Commitment | How Good Is Your Network? | RFPs: 7 Things NOT to Do | 5 Ways to Evaluate Your Communication | 7 Levels of Communication Management | 5 Ways to Get Buy-In for Firm Culture | Partnership: Competence Is Just the Foot in the Door
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Proof – if any were needed – that long-term commitment is not a given in the next generation of accounting professionals.
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13 Steps to True Commitment

Martin Bissett: "Make continual deposits in the goodwill account."What it means for partners.

By Martin Bissett
Passport to Partnership

Rising from senior manager to partner often means being promoted ahead of our peers and contemporaries. It creates a gap in earnings, stature and influence compared to those who just yesterday were our colleagues on a level playing field.

MORE ON THE PASSPORT TO PARTNERSHIP: How Good Is Your Network? | Shift Thinking from ‘We’ to ‘You’ | 7 Mistakes to Avoid When Going After New Work | Why Communication Matters So Much | 3 Questions to Evaluate Your Firm Culture | Competence: More Than Technical Skills | Are You Partner Material? Maybe Not
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It can also mean that if we are coming into a firm from the outside, we are being promoted over people who have served at that firm for many years and understand the culture of the firm a lot better than we do right now. We may have to lead these people as the head of a department and if so, they’d better be on our side.
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How Good Is Your Network?

4 happy co-workers looking at man's tabletBONUS CHECKLIST: 5 questions to evaluate your network and skills.

By Martin Bissett
Passport to Partnership

Ask yourself and answer these questions when considering the current and future "conversion" tactics that you’ll employ.

MORE ON THE PASSPORT TO PARTNERSHIP: Shift Thinking from ‘We’ to ‘You’ | When to Ignore a White Lie: A Cautionary Tale | Communicate Your Worth and Value | Best Practices for One-on-One Communication | Learn to Read Your Firm’s Culture
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

  1. If I were to start today, could I name four businesses that I’d like to reach out to?
  2. What is our firm’s net fee growth goal this year and what can I do to contribute to it?
  3. What do I need to do to be able to handle the tough stuff like negotiation, pricing and handling objections? What start to learning these skills can I make today?

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