By Bruce W. Marcus
Professional Services Marketing 3.0
Professional Services Marketing 3.0? This from someone who has written, spoken, railed against jargon and gimmicks?
Well, yes, because in this rapidly changing economic environment, intensely competitive landscape and highly charged computer age, it’s the best way to define significant evolution from one distinct period to the next. But, that’s exactly what’s happened – and is happening – with CPA firms. And in management practices, business models and structure as well. READ MORE →