The 16-step plan to focus on landing one new client at a time.
By Bruce W. Marcus
Professional Services Marketing 3.0
Here’s a little secret about accounting marketing: It always comes down to selling the individual clients – one by one.
More Professional Services Marketing 3.0: What We’ve Learned Since Accounting Marketing Was Legalized • Do Accounting Firms Really Want an ‘Image’? • What Accounting Firms Need to Learn from Personal Financial Planning Specialists • The Delicate Art of Positioning Your Firm in the Mind of the Prospect • Even a Random Disaster Can Be Controlled with Risk Management •
You can talk about strategies, and image, and niche marketing and branding. You can talk about blogs, and social media, and press releases and webinars. But it always comes down to selling the individual clients – one by one.
Well... if you're going to have to do that anyway, why not start with target marketing to begin with? READ MORE →