By Blake Christian
Marketing continues to be an underdeveloped function at most firms.
MORE: 10 Times Clients Should Contact You | Entity Choice in Light of Estate and Gift Tax Rules | 11 Tax Client Questions for Year-Round Billings
Exclusively for PRO Members. Log in here or upgrade to PRO today.
When developing a marketing plan, firms should consider which approach is best for them. In general, firms tend to choose from two potential strategies: a “shotgun” approach, targeting a broad base of potential clients, or a “rifle” approach, in which they focus more narrowly on certain selected targets.
READ MORE →