Things are changing and the old growth model no longer fits.
By Gale Crosley
Crosley + Co.
From the outside it might appear that public accounting is much the same as it has always been. CPAs pursue traditional activities such as tax, audit, and consulting services. To build their business, they lunch with lawyers and attend after-hours cocktail receptions.
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Yet beneath this familiar scenario, our profession is undergoing a seismic shift, one set in motion by changing market conditions, technological advances, demographic transformation, and other factors. As a result, much about the way we practice is being forced to change. That’s certainly the case when it comes to growth.
Jack Welch, the former General Electric CEO turned guru, urges business leaders to “Change before you have to.” That’s advice accounting firm partners should heed.