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CHECKLIST

Who’s Heating Up Accounting Tech?

The 21 top venture capital funds and the software companies they’re backing.

By Randolph P. Johnston

Through the years, the opportunity to introduce good entrepreneurs with fine products to larger companies or investors to help their company and product grow. While preparing materials for presentations, the money behind the technology used by accounting professionals.

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While who owns what changes daily, investment strategies illustrate what will happen in the future. While my personal preference is to create and operate, many operators prefer to create and flip, taking the money they have made and choosing to do something else.

The links in this post should help you navigate who is holding what. My intent is certainly not to show you all technology company holdings but to simply illustrate a few that are critical to accounting professionals. First, consider a simple listing of Venture Capital Partners And Firms. (You can click through these links to see a simple list of each.)

Now for a few examples of VC firms and representative holdings:

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OUTLOOK & ANALYSIS

Randy Johnston: Competing with New Services at Flat Rates

Break out of the compliance commodity trap.

By Randy Johnston
Accounting Firm Operations and Technology Survey

The best firms are offering new services packaged at flat rates.

For example, performing bookkeeping/write-up services for $2,000 to $3,000 per month and including the tax returns, or picking a specialty service or niche and wrapping a set of services around that.

All marketing in these firms has the same focus: READ MORE →

MARKETING & SALES

Randy Johnston: How to Think about Your ‘Brand’ for the Web Age[VIDEO]

It’s the first step in developing a smart marketing budget.

Randy Johnston, executive vice president of the Hutchinson, Kan.-based Network Management Group Inc., says “think about your branding.” And it doesn’t need to be expensive. If you’re on Facebook or have your own website, you’ve already taken the first steps.

On technology: He says it’s time to go to Windows 7, and he explains why.

RELATED: Randy Johnston: Three Issues Your Firm Can’t Ignore [VIDEO]

OUTLOOK & ANALYSIS

Randy Johnston: Three Issues Your Firm Can’t Ignore [VIDEO]

Issue No. 1: Get marketing again.

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Randy Johnston, executive vice president of the Hutchinson, Kan.-based Network Management Group Inc., places “marketing services” at the top of his list of issues for CPA firms, followed by client retention strategies and refreshing outdated technologies.