Tech Advances Will Lead to Dichotomy

Forked rural road in forest"Trusted advisor" is important for another reason.

By Art Kuesel
Rosenberg MAP Survey

Increases in needs for revenue growth and people development to fulfill succession plans fueled several macro-trends.

MORE FROM THE MAP SURVEY: Technology Evolving Faster Than Accounting Firms | Will Staffing Challenges Change the Definition of Partner? | Firms Focus on Profitable Growth, True Leadership | Technology Playing Center Stage in CPA Profession
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First, smaller local firms began adopting robust organic growth strategies once only reserved for large local, regional or national firms. Early indications suggest that these plans have begun to deliver expected organic results, though not enough to solve the problem. So, additional resources, additional strategies are under consideration to fuel growth.
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SURVEY: Firms Must Build Their Benches

Ice hockey player in bench area watching actionIt's that or watch your bright new stars bolt.

By Art Kuesel
The Rosenberg MAP Survey

In 2015, I saw a moderate shift in mindset from that of “let’s help everyone develop themselves” to “let’s target our resources at our high potentials.” Firms worked through their fears of offending lifetime managers as they saw high potentials depart at the fastest pace in recent memory.

MORE FROM THE SURVEY: New Leaders Promoting Positive Changes | Cybersecurity Grows in Importance | Don’t Just Win Work, Figure Out Why | Mergers Keep Racing Forward  | MAP Survey Top 10 Findings | CPA Firm Revenues Rise a Hefty 8%
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Only a handful of firms started the year with formal “path to partner” programs while many more had them by the close of the year. And MPs reported that the biggest gap in skill set for partner potentials continued to be business development.
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