By Ed Mendlowitz
The CPA Trendlines Practice Doctor
Second opinions are just that – an outside look at a client’s business or personal situation.
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We used to call them second opinions and promoted them as such. We no longer do that, but offer this as a separate and distinct service or product such as we do for performance measurement services. We feel that the difference is how the service is marketed, not how it is performed for the client.
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