By Rob Nixon
The purpose of any business is to find and keep customers. So you have a marketing and sales function to find them and then you have great service and services that "wows" them into staying with you.
MORE ON STRATEGY: Sales Is Like Workflow Management | 4 Sales Systems and Some Secret Sauce | Marketing Must Generate Leads | Be an 'Object of Interest' | Marketing Must Be About Sales | Turn Your Knowledge Into Products | 8 Ways to Build Team Engagement | Is Your Business By Design or Default? | The Profession Disrupted: Compliance Commoditized
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That’s all well and good for your clients. What about you? You’ve taken a risk to start/buy your business (it’s not a practice and you need to stop practicing – you’ve been practicing long enough) and you need to be rewarded.
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