By Rob Nixon
Want more clients? Just doing more meetings is a good start. Once you have people actually meeting prospects and clients, you will go a long way to making sales.
MORE ON STRATEGY: How to Be a Guru in Sales | The 10 Keys to Selling Accounting Services | 6 Steps of Moving to Value Pricing | Feel Good About Yourself | How to Build Enduring Relationships | They Should All Be ‘A Class’ Clients | Accountants Are the Last Trusted Advisors | How to Structure Your Firm for Success
Exclusively for PRO Members. Log in here or upgrade to PRO today.
As you monitor the conversion rate of each person (prospect to sale ratio), the number of meetings it takes to make a sale and the average sale value, then you need to work on improving each area. You are looking for a higher conversion rate and fewer meetings per sale at a higher average transaction value per sale.
READ MORE →