By Rob Nixon
We are moving away from the time-selling business and into the productized IP business. The first step is to work out what you know and the second step is work out what the package looks like.
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Most accountants I meet believe that there are opportunities for additional business in their current client base. However, they don’t seem that active in discovering the opportunities nor promoting the services. I think it is a BIG disservice to the client if you do not promote new ideas and new services.
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