By Jody Padar
From Success to Significance: The Radical CPA Guide
CPAs are busy people – often to the detriment of their customers. When CPAs don’t have time to understand their customers, they fail to give them real value and creative solutions.
MORE ON RADICALISM: How ‘Agile’ Applies to CPA Firms | Introducing the Fifth Radical Tenet: The Business Model | Dear Midsized Firms: Yes, You Can Change | The Four Tenets of Radical Firms: A Brief Review
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This is really concerning to me. It concerns me that many CPAs are unwilling to do the work to keep their firms relevant. Although they know that the world no longer works the way it did 20 years ago, they simply shrug their shoulders or look the other way because confronting change seems like too much work.
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