The Four Factors for Fixed Pricing

Price targetPlus 5 reasons not to manage employees by timesheet.

By Jody Padar
The Radical CPA

Ron Baker and Ed Kless of the VeraSage Institute are the hands-down experts on value pricing. They do a phenomenal job of explaining how it works and why you shouldn’t track time.

MORE ON RADICALISM: Clients Buy Solutions, Not Time | How to Leverage Social Media | Why Transparency Matters to Clients | How to Become a Social Business | The Cloud Is Your Starting Point | Why Transparency Matters in the ‘New Firm’ | 10 Questions to Prepare for Radical Change | Radical Firms Embrace 4 Values
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I’ve done it for the last nine years and I absolutely love it. I would never go back to time and billing.
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Clients Buy Solutions, Not Time

Hand building word "solution" with letter blocksPlus 4 notes about client phone calls.

By Jody Padar
The Radical CPA

“Forget about pricing and think about what people buy.”

MORE ON RADICALISM: How to Leverage Social Media | Target Content to Consumers, Not Industry | Social + Strategy = Success | Make the Cloud Work for You | 5 Ways to Capitalize on Trends | Embrace Disruption | New Thinking Brings New Results | 10 Questions to Prepare for Radical Change | Who’s Your Competition? EVERYONE | How the ‘New Firm’ Was Born | Radical Firms Embrace 4 Values | Radical or Complacent? You Choose | 3 Questions to Ask If You Dare
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Customers are not buying our time. They may be buying our expertise. But they’re really buying a solution to their problem.
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How to Leverage Social Media

Man showing woman something on laptop computerMake use of ALL your connections.

By Jody Padar
The Radical CPA

Social media is great for connecting with clients and prospects, but it also makes it easier to get published in the real media and that will give you the collateral for marketing.

MORE ON RADICALISM: Target Content to Consumers, Not Industry | Narrow Your Social Focus | How to Measure Social Business… and Why | 6 Ways the Cloud Helps CPA Firms | You’re Already a Consultant | New Thinking Brings New Results | How the ‘New Firm’ Was Born
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

I’ve been quoted in Entrepreneur, Forbes and Inc. That’s priceless! That’s what I call return on attention.
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Target Content to Consumers, Not Industry

Dart on a target on a mobile phoneContent is king and context is queen.

By Jody Padar
The Radical CPA

Most professionals speak and/or tweet above their audience. They don’t realize whom they’re talking to.

MORE ON RADICALISM:Narrow Your Social Focus | Why Transparency Matters to Clients | How to Become a Social Business | The Cloud Is Your Starting Point | 10 Questions to Prepare for Radical Change | Radical Firms Embrace 4 Values | Radical or Complacent? You Choose

GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

When you’re producing content, it has to be driven at the consumer level, not at the "other professional" level.

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Narrow Your Social Focus

Young concentrated businessman writing notes down and looking at laptop in officePick one thing and do it well rather than try to be everywhere.

By Jody Padar
The Radical CPA

Each social media channel has its own language, culture and dialect. You need to make sure that your culture (aka your voice and how you post) matches the specific channel, otherwise it’s going to seem awkward.

MORE ON RADICALISM: Why Transparency Matters to Clients | Social + Strategy = Success | Make the Cloud Work for You | 5 Ways to Capitalize on Trends | Embrace Disruption | Who’s Your Competition? EVERYONE | Radical or Complacent? You Choose
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

Social media has to be understood and used properly and even though you’re going to be experimenting there are also some unwritten rules. Make sure that you’re fol­lowing the basic rules of the social media channel you’re using.
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Why Transparency Matters to Clients

Young man in sweater and tie smiling at smartphoneIt's time to rethink how you communicate.

By Jody Padar
The Radical CPA

Social should be in your DNA. Identify the communication gatekeepers in your firm.

Social + Strategy = Success | How to Measure Social Business… and Why | 6 Ways the Cloud Helps CPA Firms | You’re Already a Consultant | New Thinking Brings New Results | How the ‘New Firm’ Was Born
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

Do you want everybody in your firm tweeting? It’s a good idea – just like you have all your firm members representing your firm wherever they are.
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