8 Recruiting Strategies: How Many Are You Using?

Stylized industrial 3D number 8It's not a job for just the HR department.

By Marc Rosenberg
On Staffing

There are a plethora of ideas and techniques to recruit staff.

MORE ON STAFFING: How to Make Mandatory Saturdays a Thing of the Past | Guidelines for Flexible Work Policies | 10 Winning Traits of Accounting Firm Leaders | What Staff Mentoring Is and Isn’t | Staff Need Meaningful Recognition | The Importance of Great Bosses | Do Flexible Hours Help or Hurt Us? | SURVEY: 97% of Leading Firms Now Offer Flexible Work Arrangements | The 12 Reasons Your Staff Hates Your Firm | 8 Keys to Keeping Staff Engaged | How to Create a Talent Management Strategy | What Happened to the Relevancy of the CPA Profession? | Staffing: What CPA Firms Are Learning the Hard Way
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All of them can be sorted into eight high-level strategies:

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21 Staff Training Best Practices

And the 3 types of training that all CPA firm personnel need.

By Marc Rosenberg
On Staffing

I cringe when CPAs use “‘training”’ and “‘CPE”’ synonymously.

  • CPE coursework is often reactive, taken to maintain a CPA license. It may or may not educate. It may or may not be the type of education an individual needs. Many look upon CPE as a nuisance to be complied with. The smaller the firm and the older the CPA, the more likely this is the case.
  • Training is primarily proactive, undertaken to expand a person’s knowledge, performance and capabilities. The training is in alignment with what the person needs to do the job and provide value to the firm and its clients.

MORE ON STAFFING: 8 Keys to Keeping Staff Engaged | How to Create a Talent Management Strategy | What Happened to the Relevancy of the CPA Profession? | Staffing: What CPA Firms Are Learning the Hard Way
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Ideally, the training identified as needed also qualifies as CPE.
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Compensation: Money and Beyond

Chef garnishing a platePlus 6 types of bonuses and 12 extraordinary benefits.

By Marc Rosenberg
On Staffing

Every CPA industry survey I’ve seen for decades shows that compensation is #1 to staff.

MORE ON STAFFING: 6 Keys to Advancement Programs | Making Flex Time Work in the Real World | 10 Winning Traits of Accounting Firm Leaders | The Importance of Great Bosses | The 12 Reasons Your Staff Hates Your Firm | What Happened to the Relevancy of the CPA Profession?
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For example, the AICPA/PCPS 2011 Top Talent Survey showed:

  • Salary was #2 for what attracts staff; #1 was career growth opportunities.
  • Salary was #1 for what retains staff.

My feeling is that compensation is ante to enter or stay in the game.
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6 Keys to Advancement Programs

Six vintage keysPlus 7 ways to make staff jobs more challenging.

By Marc Rosenberg
On Staffing

A great table-setter for this topic is an AICPA/PCPS Top Talent Survey, conducted in December 2011.

MORE ON STAFFING: Making Flex Time Work in the Real World | How to Make Mandatory Saturdays a Thing of the Past | What Staff Mentoring Is and Isn’t | Do Flexible Hours Help or Hurt Us? | 8 Keys to Keeping Staff Engaged | Staffing: What CPA Firms Are Learning the Hard Way
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The following were noted as keys to retaining CPA firm staff:

  • Career growth opportunities
  • Interesting and challenging client projects

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10 Winning Traits of Accounting Firm Leaders

Businesswoman sitting in front of business meetingBONUS: 3 partners talk about what they learned on the way up.

By Marc Rosenberg
On Staffing

Let's examine the look and feel of leadership at CPA firms.

MORE ON STAFFING: What Staff Mentoring Is and Isn’t | Staff Need Meaningful Recognition | The Importance of Great Bosses | Do Flexible Hours Help or Hurt Us? | Why Flexibility for Staff Works (and How) | The 12 Reasons Your Staff Hates Your Firm | 8 Keys to Keeping Staff Engaged | How to Create a Talent Management Strategy | What Happened to the Relevancy of the CPA Profession? | Staffing: What CPA Firms Are Learning the Hard Way
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I’m probably the millionth person to form a list of important leadership qualities, but I want to share what I have learned from working with CPA firms for over 20 years.
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What Staff Mentoring Is and Isn’t

Man pointing at computer screen while woman works, both smilingChecklist: 11 things mentors do.

By Marc Rosenberg
On Staffing

The existence of a mentoring program is a statement by the firm that it doesn’t want to leave the retention, development and success of its staff to chance. Instead, the firm wants to be proactive about helping staff succeed and grow.

MORE ON STAFFING: Staff Need Meaningful Recognition | The Importance of Great Bosses | Do Flexible Hours Help or Hurt Us? | Why Flexibility for Staff Works (and How) | The 12 Reasons Your Staff Hates Your Firm | 8 Keys to Keeping Staff Engaged | How to Create a Talent Management Strategy | What Happened to the Relevancy of the CPA Profession? | Staffing: What CPA Firms Are Learning the Hard Way
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A mentor is a neutral sounding board for the staff person.  Ideally, a mentor should not be a staff person’s supervisor on work projects.

A mentor helps staff navigate office politics and shows them the ropes, helping guide them to their next roles.
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Staff Need Meaningful Recognition

Two people talking and smiling in office12 ways to recognize staff.

By Marc Rosenberg

Suppose you ask staff (or partners, for that matter), “How important is it for the firm or your boss to recognize your accomplishments and efforts?”

MORE ON STAFFING: The Importance of Great Bosses | Do Flexible Hours Help or Hurt Us? | Why Flexibility for Staff Works (and How) | The 12 Reasons Your Staff Hates Your Firm | 8 Keys to Keeping Staff Engaged | How to Create a Talent Management Strategy | What Happened to the Relevancy of the CPA Profession? | Staffing: What CPA Firms Are Learning the Hard Way

A knee-jerk response may be: “It’s nice but not that important. I’m self-motivated and don’t need others to tell me when I do something good.”

I usually regard these responses as somewhat defensive and automated because everyone wants recognition. It’s a fundamental human need.
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