Survey: Small business rushing into new tech.
By Rick Telberg
Digital transformation may be the biggest thing to happen to business since the invention of the steam engine, creating both problems and opportunities for accounting firms.
For CPA firms, the rapidly evolving uses of digital technologies means three things:
- Keeping up with the competition.
- Keeping up with clients.
- Identifying and satisfying new market opportunities.
According to a survey from SMB Group, 23 percent of small, medium, and upper mid-market companies (known as SMBs) believe they have a well-defined digital business strategy. In fact, only 33 percent even know what the “digital transformation” means.
Laurie McCabe, SMB Group Partner and Analyst, says the survey should help all SMBs get a better grasp of what’s happening. As well, the findings can also help CPA firms make better decisions.