The Annual Tax Meeting is Dead. Clients Killed It. 

Four ways we're better off without pre-scheduled client meetings.

By Frank Stitely
Clarity 

We had been scheduling tax meetings for over twenty years. We thought clients wanted them. They came because we told them to, not because they wanted to.

Here’s part of an e-mail referral I received this past week. “Frank is a great CPA, and you don’t even have to meet with him.” Guess the age of the client and prospective client. If you guessed under fifty, you’re wrong. Both are well into their fifties.

Just when you conquered the night sweats from meeting new people at chamber of commerce meetings, Lucy swipes the ball away from you again, Charlie Brown. Face to face meetings are so 1990s. The tax meeting is dead.

Clients killed it. A few years ago, during a classic tax season gather up all the documents meeting, a client asked me, “Do I really have to come in next year? You have this portal thing. It’s a pain driving all the way out to Chantilly.” Believe me, it’s a pain to drive to Chantilly, Va., even if you live in Chantilly, Va.

READ MORE →

3 Rules for Asking Great Tax-Return Questions

Question marks

Preserve your sanity, amaze your clients.

Frank Stitely, CPA, CVA
Clarity Practice Management

Asking clients great questions is central to Ruthlessly Efficient Workflow Management (R.E.W.). Great client questions can save hundreds of hours of time during tax season and prevent projects from falling behind schedule. Here’s an example of questions done badly.

We sponsored a table at a local group’s presentation. The group’s event coordinator asked me this question. “What are the names of the people, who will be sitting at your table?” I responded with the names, and the next day, he replied, “What are the company names as well?”

So why in the hell didn’t he ask me for that with his first question? Now we’ve had two e-mail exchanges when only one was necessary. I’ve been inconvenienced, and since I’m the most important person in the word (to me), I’m not happy. He’s a banker by profession. So we can’t expect much, but he looks like an idiot to a referral source – me.

CPA, accounting, and tax firms frustrate clients this way all the time. There are three rules for asking clients great questions.

READ MORE →

Where WorkFlow Management Runs Off the Rails

deRuthlessly efficient workflow management and the tragic tale of Tammy Tardy.

By Frank Stitely, CPA, CVA
Clarity Practice Management

Tammy Tardy was an average tax preparer who owned a typical tax preparation firm. Every tax season Tammy met with a hundred or so tax clients much like many of us. Tammy managed her workload using the piles of files method. After a client meeting, she put the file aside, knowing she would get to it shortly.

"Ruthlessly efficient workflow management offers the chance to wring another ten years of profitability out of the 1040 market."

Of course, twenty meetings later, she had no idea what she should work on next. So she just picked up a file from her office floor and began. She felt that it didn’t matter which returns you work on when you are overworked and in a hurry. There’s a fixed amount of work to get done by April 15th, and you just jump in and do it.

READ MORE →

Three Ways Your Office Tech Is Ruining Your Firm

tech monster iStock_000024458374SmallWhy you can't afford to wait for the next big thing.

By Frank Stitely, CPA, CVA

Technology pundits love to pontificate in absolutes. “You have an absolute duty to protect your clients’ data.”

So they advise taking a pass on new technology, such as mobile devices and the cloud, as being too risky. Their recommendation is to wait until tech security stabilizes, which is the same as their recommendation last year, which was the same as their...  You get the picture.

Faced with new technology, as CPAs, we must fear it. Or so we are told. But the pundits misunderstand the risk of the status quo.  READ MORE →

When Value Pricing Works

What ECON 101 and inelastic demand curves teach us about billing rates.

rubber band iStock_000009459899SmallBy Frank Stitely, CPA, CVA

Before we turn our hymnal to page 10 and sing that old favorite "We're Not Selling Time. We're Selling Knowledge," let's consider if clients are buying what we're selling.

When you go to the grocery store, do you ask, "I'd like to buy the cow milking knowledge of a farmer?" Of course not. You ask for a gallon of milk. Customers buy outcomes, not inputs. READ MORE →