“30 minutes or it’s free;” “Absolutely, Positively Overnight;” “No Surprise Billing. Ever!” by Edi Osborne Mentor Plus What do these three tag lines have in common? Predictability. Dominoes and Fed Ex built their entire business model on making (and keeping) an uncomplicated predictability promise to the customer. Dominoes and Fed Ex looked at their marketplace and asked one simple question, “What is your number-one frustration in dealing with pizza and package delivery?” Those frustrations were dissected and turned into game-changing promises that rocked everyone else in their industry. In the same way, accounting firms that adopt a “no surprise billing” promise could be game changers in their marketplace as well. More from Edi Osborne for CPA Trendlines PRO Members (Go [...]
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Dozens of accounting firms are turning a business cliche into new growth. by Gale Crosley Crosley & Co. An Internet search for the term “predictable growth” yields millions of links to websites, videos, books, and consultants. There seems to be no doubt about the idea that growth can be planned and charted. But for accounting professionals who are trying to grow their firms, it may seem that there’s nothing at all predictable about sources of opportunity and how to manage them. If that’s your situation, it may be because you haven’t yet unlocked the power of the product lifecycle.
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Ed Mendlowitz stirs a controversy: “Even if we assume fees should be solely based on “value,” time records should be maintained.”
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Tax, accounting and bookkeeping services on a year-long hiring spree…
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A new study by an email marketing agency for accounting firms finds that “bi-weekly newsletter launches are the most common sending frequency.” Some 44% of accounting firms launch email maketing blasts to clients, prospects and referral sources about every two weeks. GET THE INSTANT DOWNLOAD: Click here for the complete report (19 pages, PDF)
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Seven steps to getting things done right. Strategy, they say, is easy. Execution is hard. Excellent execution beats excellent strategy most of the time. Unfortunately, at many accounting frims, good strategies die a slow death as intertia, obstinacy or simple disinterest take hold. The roadmap to success may seem easy to follow. But, as management consultant August Aquila says, “it takes real commitment from the firm’s leaders to do it and follow through.” Aquila is CEO of AQUILA Global Advisors, specializing in succession planning, mergers and acquisitions, and compensation plan consulting. Here’s his seven-step formula for translating good intentions into real results. “If you follow this process you will improve performance and ultimately profits,” Aquila says. Step 1. Firm Purpose – All [...]
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