Get paid and avoid misunderstandings with your clients. by Steve Erickson Steve Erickson LLC In some firms, engagement letters are treated as an afterthought even though they are required as a part of any quality control system. This lack of attention to the detailed management of an engagement often leads to misunderstandings, scope creep, upset clients and increased write-downs. Here are a few thoughts on how you might improve this process:
CPA Trendlines Founder Named “Top Thought Leader.” For the second year in a row, Rick Telberg, president and CEO of Bay Street Group LLC, which publishes CPA Trendlines, has been named one of The Top 25 Thought Leaders in the tax and accounting profession by CPA Practice Advisor magazine. Telberg joins honorees Greg Anton, CPA; L. Gary Boomer, CPA.CITP; Jim Boomer, CPA.CITP; Jim Bourke, CPA.CITP,CFF; David Cieslak, CPA.CITP; Gale Crosley, CPA; Chris Frederiksen, CPA; Michelle Golden, CPF; John Higgins, CPA.CITP; Tom Hood, CPA.CITP; Randy Johnston; Roman Kepczyk, CPA.CITP; Allan Koltin, CPA; Mark Koziel, CPA; Barry Melancon, CPA; James Metzler, CPA; Edi Osborne; Rick Richardson; M. Darren Root, CPA.CITP; Gary Shamis, CPA; Donny Shimamoto, CPA.CITP; Doug Sleeter; Brian Tankersley, CPA.CITP; and Jennifer [...]
High-performing firms look to leap ahead of low-performers with a few key strategies. by Rick Telberg A new study by CPA Trendlines shows that high-performing firms and low-performing firms are following markedly divergent marketing and practice development strategies as they battle through a sluggish economy. The complete 160-page study, “Marketing and Business Development Strategies at Accounting Firms – 2012 Survey Report, with Commentary and Analysis,” is available for purchase by CPA Trendlines parent Bay Street Group LLC. The study shows trends within the profession, but also distinguishes between high-performing firms and low-performing firms, based on time-tested proprietary CPA Trendlines criteria. In this study, high performing firms are far more likely than low performing firms to enjoy marketing successes. The data for [...]
GET THE INSTANT DOWNLOAD: Ed Mendlowitz’ Tax Season Opportunity Checklist Kit.
New business models break the mold. by Bruce W. Marcus Professional Services Marketing 3.0 Of all the emerging changes in the world of Professional Services Marketing 3.0, few are as innovative as the accounting firms of Kellog & Andelson in Los Angeles and Seiler LLP in Silicon Valley’s Redwood City. Each substantially breaks the traditional mold of the accounting profession.
Start by optimizing your company page. by Becky Livingston Royal Apple Marketing So you listed your company on Linkedin, but maybe you have forgotten all about it—until now. Here are a few tidbits on ways to leverage your LinkedIn company page to your benefit, including generating leads.
And a Washington lobbyist. But is he exactly what E&Y needs as regulators bear down on the Big Four?
That’s the question you need to ask when you look at Public Accounting report’s latest top 100 firms survey. According to PAR, more than half of the firms grew 1% or less and a third actually suffered revenue declines. (To subscribe to Public Accounting Report for $476 a year, call 800-248-3248, or email cust_serv@cch.com.) The PAR data roughly match Accounting Today’s findings, here: Revenues Sink 2% at Top 100 Accounting Firms. Rosters shrink 1%.
Rebound led by growth in emerging nations. The years 2009 and 2010 may have been tough years for the Big Four amid a global financial crisis. But they clearly rebounded in 2011. And, the authors of a new report say, “The outlook for 2012 and beyond is quite optimistic.”
Four strategies for focussing on the win. by Gale Crosley Crosley + Company Eighty percent of lost opportunities are due to poorly qualifying a lead. Countless hours and effort are wasted on prospects with odds to win near zero. Firms with a thin pipeline pursue any potential buyer who has a pulse and fogs a mirror. In order to stop this insanity, discipline is necessary in lead qualification. Click here for more from CPA firm growth consultant Gale Crosley.
CPA Trendlines Technology Journal of Accountancy
