What the Boss is Doing on the Web

C-Level Executives are Engaged More Actively Than Ever in Web-Based Activities.

Ink-stained fingers and news channel-surfing are becoming things of the past, as the latest installment of Forbes.com’s Day in the Life of C-Level Executives survey found that more than two-thirds of the C-level respondents heavily relied on the Internet for business information.

Of the more than 600 senior-level respondents, 125 indicated they were C-level, and the groups often exhibited differing media consumption habits. For example, 57 percent of the surveyed C-level executives were more likely to access the web than read a newspaper before going to work compared to 49 percent of senior managers.

Contrasts between C-level executives’ daily work routines in 2003 and 2008 were evident, as their online activities increased. Reliance on the helping hands of assistants has also spiked, perhaps due to the excessive amount of email and information available online.

Daily Work Routine for C-level Executives: 2003 vs. 2008.

Source: Forbes.com via  ExecuNet

Posted on October 7, 2008
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B2B Growth Strategies for a Down Economy

B2B media luminary shares some tips.

Via http://www.aicpalearning.org, Hank Berkowitz writes:

When it comes to B2B e-newsletters for financial professionals, no discussion would be complete without checking in with Rick Telberg, President of Bay Street Group Research in Dobbs Ferry, NY. Arguably the most widely-read journalist and analyst covering the accounting profession, Telberg is the co-author of a new research report: Beyond the Click: Maximizing Advertising ROI in B2B E-Newsletters.

Request a FREE copy of the executive summary of the report, here.

CPA Marketing Insider (CMI): Rick, it sounds like you’re not a big fan of using clicks to measure the success or failure of online ad campaigns, especially in e-newsletters.

Rick Telberg: Correct. I’m just not seeing much of a correlation between advertisers who are continually renewing their campaigns in their favorite media properties and the clicks they’re getting from those campaigns. Several media partners I’ve talked with note that some of their longest-standing clients fall into the middle and even lower tiers in terms of raw click-through rates they’re seeing.

CMI: With marketing departments and ad agencies stretched so thin these days, can media partners really expect their advertisers to develop creative specifically for their own publications and Web properties?

Telberg: I’d flip that around. Read more

Posted on April 17, 2008
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Mint.com Raises $12 Million

mint_white.jpgThe online upstart challenger to Quicken seems to be gathering momentum.

Here’s their media release, hot off the PR wire… Read more

Posted on March 5, 2008
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Now Available: “At the Crossroads” by Gale Crosley

Gale Crosley’s highly anticipated new book, “At the Crossroads: The Remarkable CPA Firm that Nearly Crashed, then Soared,” is now available.

I’ll just repeat what I told Gale when I had the privilege of reviewing the galleys:

gale_crosley_headshot.jpg“At the Crossroads” is a compelling fable with an inspirational lesson for every CPA firm. It’s an entertaining page-turner of a novel that shows how a little vision, courage, and knowledge can transform any group of also-rans into a team of true champions. More than merely a lesson in business, Gale gives us a lasting lesson in life. Every managing partner should take a dose of this book each morning before going into the office. Every aspiring CPA should embrace the message. They won’t succeed without it.

Congratulations, Gale!

Get it in hardcover, 194 pages, from Wiley & Co.: For under $20 at Amazon. 

Posted on February 27, 2008
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Premiere Global Services standardizes on NetSuite

Score another win for NetSuite

Premiere Global Services Inc., a global provider of on-demand business process improvement solutions, has moved more than 1,000 CRM users to NetSuite. Premiere Global has an established customer base of more than 47,000 companies, including nearly 95% of the Fortune 500, and a presence in 23 countries. Read more

Posted on February 14, 2008
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AICPA/fi360 Handbook Defines A Fiducially Prudent Standard Of Excellence For Investment Advisors

aicpa_logo_pill_150x50.jpgNEW YORK – The American Institute of Certified Public Accountants (AICPA) and Fiduciary360 (fi360) have announced the publication of the U.S. edition of Prudent Practices for Investment Advisors handbook. The handbook adapts the Prudent Practices for Investment Fiduciaries, defined by the Foundation for Fiduciary Studies, to provide a framework for a disciplined investment process specific for investment advisors.The handbook identifies 23 practices for investment practitioners and addresses many ethical and professional requirements. The handbook arranges the practices into a four-step investment management process: organize, formalize, implement and monitor. Read more

Posted on February 6, 2008
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A Keyboard Even a CPA Could Love?

rtab.jpgEver wonder why the number pad on your keyboard is on the right — but the tab key is at the opposite end of the keyboard on the left?

Well, if you haven’t been wondering. Bill Sheridan at the Maryland CPA Society has.

And he’s found an answer, the R-Tab, a right-handed tab-button keyboard developed by CPA Wayne Wilson, here…

(Hat tip, as well, to our friends at SmartPros for breaking the story.)

Posted on January 31, 2008
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Sage Names Elite Resellers

Sage Software has announced its Chairman’s Club members, representing the elite of the Sage Software Business Partner community.

Chairman’s Club membership is earned by Sage Software Business Partners that develop an exceptional level of new business with Sage Software through defined sales and marketing programs, making these the top-selling Sage Software Business Partners in North America. Chairman’s Club members receive a variety of marketing benefits and attend an annual business retreat with Sage Software executives to discuss industry issues and business strategy. Members were determined based on their performance during the company’s 2007 fiscal year, which ran from October 1, 2006 to September 30, 2007.

“Chairman’s Club members represent some of our most successful business partners in North America, helping small and mid-sized businesses achieve great results with Sage Software solutions,” said Nina Smith, Sage Software president, Business Management Division. “Their hard work and dedication over the past year to achieving our mutual success has earned them this prestigious honor.” Added Doug Meyer, Sage Software president, Industry & Specialized Solutions Division, “Like Sage Software, these partners are very customer-focused, and strive to always keep their customers and their continued satisfaction in mind by implementing and maintaining exceptional business management programs for them.”

Sage Software Chairman’s Club members are:

Posted on January 25, 2008
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Job 1: Protect Your Notebook PC Investment

How to get the right carrying case for your laptop

By Rick Telberg
for Hewlett Packard

Does your laptop case reflect your work and travel style? Or is it the same one you’ve had for years—possibly included with a former laptop purchase?

Too many laptop users just use whatever is handy to tote their laptops, regardless of whether it’s the right choice.

Why the brouhaha over a simple case? After all, the point of a laptop case is just carrying your laptop. Isn’t it?

Actually, that’s just half the story—and maybe not even the more important half. The above statement about moving a laptop from one place to another is true, as far as it goes. But it’s missing one key word that makes all the difference: Safely. A major purpose of a laptop case is to safely move a laptop from one place to another.
Read more

Posted on January 13, 2008
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