It all begins with personal attention… Join the Tax Season 2008 Study Group. Benchmark your practice. Get the best ideas. See the trends… all season long. Take the survey; get the results. It all begins with personal attention… More tables and verbatim comments…
How Engaged Are Your Co-Workers? Executive Preview (Early data, final results may vary) Selected Highlights: – Most CPAs say they work with highly committed and engaged colleagues. – Most, too, say their offices are experiencing a chronic staff shortage.
Marketers missing up to 55 percent of online ad response NEW YORK (AICPA.org) – U.S. spending on online advertising is growing at more than 20 percent per year and is expected to grow at a compound annual growth rate of approximately 15 percent through 2010. However, marketers are missing more than half of all responses. In fact, 55 percent of follow up to online ads appears to occur up to 30 days after the ad has appeared, according to “Beyond the Click, Maximizing Advertising ROI in B2B E-Newsletters,†a new online advertising study by the electronic media group of the American Institute of Certified Public and Accountants (AICPA) and Bay Street Group LLC. Download the AICPA press release: [...]
Hint: They like hanging out with people in their own industries. According to new Warrillow research, four out of five small business owners have attended a business-related event in person. When asked what type of business events they attend, responses ranged from a local Chamber of Commerce meeting to a large national trade convention. According to the small business owners Warrillow surveyed, “vertical,” industry-specific events are clearly more attractive than cross-industry, or “horizontal,” events. The next decision is whether to go for the reach of a national event or the intimacy of a local event. Again, the research suggests there may be a happy medium in state-wide events that provide the scale and reach of a larger event, with the [...]
QuickBooks founder launches SaaS startup New York (AMI-Partners) — On September 5, the start-up NetBooks launched its suite of on-demand business management solutions for what it has dubbed “true small businesses,” or TSBs (2 to 25 employees). The suite includes sales and customer relationship management, vendor relationship management, inventory and production management, shipping, bookkeeping, and reporting capabilities. NetBooks’ offering includes functionality needed by inventory-based businesses, but it can also be used by services firms. Available as an on-demand or software as a service (SaaS) offering, the vendor provides unlimited 24 x 7 support from staff with small business bookkeeping experience. Pricing starts at $200 per month for five users, with free access for a subscriber company’s accountant or bookkeeper. Additional [...]
Marketing information agency reports on “Beyond the Click, Maximizing Advertising ROI in B2B E-Newsletters” Newsletters and Delayed Ad Clicks Marketers are missing more than one-half of all responses to their online advertisements, according to the American Institute of Certified Public and Accountants and Bay Street Group “Beyond the Click, Maximizing Advertising ROI in B2B E-Newsletters” study. Order the Free Executive Summary More than one-half of follow-up to online ads occurred up to 30 days after the ads had appeared. Readers who were exposed to online newsletter ads but did not click on them could recall the ads almost as frequently as readers who did click on the ads (22% versus 28%). “Content-driven e-newsletters for financial professionals seem to have much [...]
Finance and accounting professionals are hooked on email. And it’s a daily problem. The highlights from our survey so far: • 79% of our respondents check email at least hourly. • Web surfing and listening to music are among the top distractions. • 60% indicate distractions are a chronic problem. • Two of the other biggest distractions are phone calls and co-workers. Note: Early data. Final results may vary. Copyright 2007 Bay Street Group LLC Click here to join the survey. How do you stay focused? (Comments) • I don’t, are you kidding! I’m responding to your e-mail!!! • I block out time on my calendar where I don’t check e-mail or answer my phone. If I really need to [...]
DOWNLOAD NOW: 12-page PDF In this survey, 703 responses were gathered in the period from July 16 through August 25, 2007. The vast majority (71%) of respondents work in public accounting; 64% at firms of 50 or fewer employees; and 66% as senior or C-Level executives. JOIN THE RESEARCH PANEL: Take the survey. Get results and updates. KEY FINDINGS 1. The problem of overwork is pervasive. • 57% of CPAs report “frequent†or “crisisâ€-like stress issues. • It’s bad: 58% of CPAs work 50 or more hours a week. • It’s getting worse: 43% are more stressed than a year ago. • Busy season is the worst: 91% work more than 50 hours a week. 2. The key reasons for [...]
Are you a “people person?” It may be more important to your career than your technical expertise, according to more than 400 CPAs in the survey so far. Here we present the Executive Preview for the Bay Street Group study, “Career Strategies 2007.” Read on for verbatim responses on advice and guidance for new CPAs and the profession as a whole. Join the survey, get the results, here. What’s the best piece of advice you could offer to a young CPA just starting out in the profession? • Never take training for granted. Get the most out of it. Get your CPA early and go after your masters in tax or business. Treat your clients as you would want to [...]
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CPA Trendlines Technology Journal of Accountancy
