QuickBooks founder launches SaaS startup New York (AMI-Partners) — On September 5, the start-up NetBooks launched its suite of on-demand business management solutions for what it has dubbed “true small businesses,” or TSBs (2 to 25 employees). The suite includes sales and customer relationship management, vendor relationship management, inventory and production management, shipping, bookkeeping, and reporting capabilities. NetBooks’ offering includes functionality needed by inventory-based businesses, but it can also be used by services firms. Available as an on-demand or software as a service (SaaS) offering, the vendor provides unlimited 24 x 7 support from staff with small business bookkeeping experience. Pricing starts at $200 per month for five users, with free access for a subscriber company’s accountant or bookkeeper. Additional [...]
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Marketing information agency reports on “Beyond the Click, Maximizing Advertising ROI in B2B E-Newsletters” Newsletters and Delayed Ad Clicks Marketers are missing more than one-half of all responses to their online advertisements, according to the American Institute of Certified Public and Accountants and Bay Street Group “Beyond the Click, Maximizing Advertising ROI in B2B E-Newsletters” study. Order the Free Executive Summary More than one-half of follow-up to online ads occurred up to 30 days after the ads had appeared. Readers who were exposed to online newsletter ads but did not click on them could recall the ads almost as frequently as readers who did click on the ads (22% versus 28%). “Content-driven e-newsletters for financial professionals seem to have much [...]
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Finance and accounting professionals are hooked on email. And it’s a daily problem. The highlights from our survey so far: • 79% of our respondents check email at least hourly. • Web surfing and listening to music are among the top distractions. • 60% indicate distractions are a chronic problem. • Two of the other biggest distractions are phone calls and co-workers. Note: Early data. Final results may vary. Copyright 2007 Bay Street Group LLC Click here to join the survey. How do you stay focused? (Comments) • I don’t, are you kidding! I’m responding to your e-mail!!! • I block out time on my calendar where I don’t check e-mail or answer my phone. If I really need to [...]
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DOWNLOAD NOW: 12-page PDF In this survey, 703 responses were gathered in the period from July 16 through August 25, 2007. The vast majority (71%) of respondents work in public accounting; 64% at firms of 50 or fewer employees; and 66% as senior or C-Level executives. JOIN THE RESEARCH PANEL: Take the survey. Get results and updates. KEY FINDINGS 1. The problem of overwork is pervasive. • 57% of CPAs report “frequent†or “crisisâ€-like stress issues. • It’s bad: 58% of CPAs work 50 or more hours a week. • It’s getting worse: 43% are more stressed than a year ago. • Busy season is the worst: 91% work more than 50 hours a week. 2. The key reasons for [...]
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Are you a “people person?” It may be more important to your career than your technical expertise, according to more than 400 CPAs in the survey so far. Here we present the Executive Preview for the Bay Street Group study, “Career Strategies 2007.” Read on for verbatim responses on advice and guidance for new CPAs and the profession as a whole. Join the survey, get the results, here. What’s the best piece of advice you could offer to a young CPA just starting out in the profession? • Never take training for granted. Get the most out of it. Get your CPA early and go after your masters in tax or business. Treat your clients as you would want to [...]
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See the article: 9 Big Ideas for Turbulent Times Join the Survey. Get the Results. Email your comments.
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Click for Download A New White Paper By Bruce W. Marcus Offered by Bay Street Group LLC in Partnership with The Marcus Letter For the full 12-page white paper, click here for an instant download (PDF). EXECUTIVE SUMMARY In an environment driven by four key factors – competition, regulation, radically new technology, and shortages of talent — and in which the regulation of accounting and law firms is more stringent than ever before — survival becomes increasingly difficult. For a great many firms these are boom times. Thanks to Sarbanes-Oxley and other such regulation, the profession is soaring. Too many other firms, however, are drowning under the same burden. But boom times can be dangerous times. Growth for the successful [...]
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