The Billion-Dollar Secret CPA Market
SURVEY: One-third of all CPAs are working at home, on their own. By Rick Telberg CPA Channel Marketer With the economy lurching downward and tax season approaching, small-office and home-office professionals should be prime targets for CPA channel marketers this year. In every recent economic slowdown, the ranks of the part-time and the second-jobholders swell as workers seek to maintain or even expand incomes. CPAs, as independent white-collar professionals, are uniquely positioned to weather a recession by taking on “extra†work. Today, more than one-third (34%) of accountants are already moonlighting in “side†practices or home offices, according to a Bay Street Group survey of 796 accountants and CPAs.
