Becky Livingston explains how the data behind AI helps you target your marketing.
OUTLOOK & ANALYSIS
Jon Lokhorst says the “professional services model” of consensus doesn’t serve the profession well.
Caleb Lendy explains how firms differentiate as the profession moves away from simple compliance.
Terry Putney discusses what happens when firms don’t develop leaders.
Stan Mork talks about technology and “the audit of the future.”
Jon Lokhorst explains the CEO model of leadership as it applies to accounting firms.
Not a fan of traditional “pyramid.”