STAFFING & RECRUITING

Five Questions About Facing Challenges

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We all have to do it.

By Martin Bissett
Passport to Partnership

When challenges come our way, regardless of what shape or form they arrive in, our world seems to lose a bit of brightness, there’s a little knot in the gut and a sense of peace broken.

MORE: The Real Math Behind the Sales Pipeline | Five Questions for Grading Prospects | Be Clear About Your ROI Proposition | Keep Business Development Going During Busy Season | Health, Wealth, Stealth: Challenges on the Path to Partnership | Don’t Let Recurring Fees Kill Your Practice | Rate Your Personal Purpose | Five Ways to Make Selling Easier | Six Keys to Getting a Proposal Accepted | Tell the World Your Worth
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The question is, if we were watching our own responses to these trials, would we appoint ourselves as the next partner of the firm?

Let’s examine five checkpoints to test your own, or your staffers’, abilities to overcome challenges.
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Letting Staff Go After Tax Season? Bad Idea

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Eight reasons they might be more valuable than you think.

By Ed Mendlowitz
Tax Season Opportunity Guide

QUESTION: I am planning on letting go of some staff after April 15 and will hire replacements at a higher level. Any suggestions?

MORE ON TAX SEASON: Ten Tax Prep Questions That People Forget to Ask | Try This Clean Slate Exercise | Offer Your Tax Clients Other Services | Can Your Tax Reviewers Answer These 10 Questions? | The Top 12 Mistakes in Tax Return Preparation | Six Types of Person: Which Are You? | Answer These Two Questions First | Help Your Tax Clients, Help Yourself | What’s Your Value to Your Tax Clients? | Are You Excited About Tax Season?
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RESPONSE: 1) Your implication is that you will hire replacements at a higher level.

I do not like that. I like hiring out of school and training internally. I’ve written about this many times and shared my ideas ad infinitum and will not repeat that here because you can search back to previous Q&As (or read my 30:30 Training Method book).
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Firms Culling Clients as Staffing Woes Persist

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man in suit exiting office building

Others tap outsourcing, training clerical staff as solutions.

By CPA Trendlines Research

Early results from the CPA Trendlines 2024 Busy Season Barometer: Emerging Issues, Opportunities, and Trends are showing a painfully persistent problem with staff shortages, though it seems the hardship may have improved a bit since last year.

MORE: Revenue Up at 59% of Accounting Firms … and More Good News | Compensation’s Up, but Up Enough to Retain Staff? | Are Accountants Charging Too Little? | ChatGPT for the Reluctant Accountant | CPAs Needed to Help Small Biz Adopt AI | Revenue Growth Is Top Priority for Small Firms | Is the CPA Business Model the Clog in the Pipeline?
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This year, like last year, survey respondents are reporting staffing as the second most common concern. Last year, it was reported by 47 percent, almost tied with the main concern: late or unprepared clients.

This year, uncooperative clients still rank first, at 50 percent, but staffing concerns have dropped to 37 percent.
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Compensation’s Up, but Up Enough to Retain Staff?

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young woman seated at laptop counting money

People are leaving the profession. More money is one solution.

By CPA Trendlines Research

The AICPA’s 2023 National Management of an Accounting Practice (MAP) Survey came up with an odd statistic. Kind of hard to believe until you get the context.

The finding: the median employee turnover rate across all CPA firms is … 0 percent.

Yes, that’s a zero.

MORE: Are Accountants Charging Too Little? | ChatGPT for the Reluctant Accountant | Survey Shows Challenges, Priorities Shifting | Can Big Data Spot Financial Fraud? | Accountants Torn Over 2024 Economy, Offer Advice | SURVEY: Are You Offering the Right Services? | SURVEY: 42% of Accountants Turn Away Work Over Staff Shortages | Talent Gap Widening: Be Very Scared | CPA Biz Is Booming, But for How Long? | The 7 Categories of Cybersecurity Solutions Firms Need
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But wait. A median, as they say, is only half the story.

The bigger story – the broader context – is that more than half the responding practices had zero turnover, so the median fell at zero percent. But that goose egg doesn’t reflect the reality of firms at the other side of the spectrum.
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Tax & Accounting Profession Keeps Growing

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line chart
Overall profession employment

 

More workers, with some making quite a bit more money.

By Beth Bellor
CPA Trendlines Research

Winter doldrums didn’t seem to affect the tax and accounting profession, which saw several sectors hit new hiring highs in February.

Elsewhere in the nation, total nonfarm payroll employment increased by 275,000 in February, nudging the unemployment rate up to 3.9 percent. Professional and business services saw little change for the month.

MORE: Accounting Hiring Hits Another High | Staff Wages Hit Record High | Despite Staffing Crunch, Firms Freeze Pay Raises | Tax & Accounting Firms Grow for 9th Straight Month | Tax & Accounting Profession Grows, but Wages Don’t | Tax and Accounting Pay Advancing at 5.9% Pace | Accounting Jobs Up 4% for Year
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Overall accounting profession employment at a record 1,163,600 was up 1,000 or 0.1 percent for the month and 29,600 or 2.6 percent for the year. Employees averaged 35.9 hours per week, down 6 minutes or 0.3 percent for the month but up 6 minutes or 0.3 percent for the year. Their earnings hit a new high of $41.41, up 21 cents or 0.5 percent for the month and 34 cents or 0.8 percent for the year.
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Accounting Hiring Hits Another High

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line chart
Overall employment in the accounting profession

 

Tax prep is less than half the increase.

By Beth Bellor
CPA Trendlines Research

Is the accounting profession closing its staffing gap?

It sure seems that way, as employment hit an all-time high in January. Women fared well, too, reaching record levels in the field overall and in payroll services.

MORE: Staff Wages Hit Record High | Despite Staffing Crunch, Firms Freeze Pay Raises | Tax & Accounting Firms Grow for 9th Straight Month | Tax & Accounting Profession Grows, but Wages Don’t | Tax and Accounting Pay Advancing at 5.9% Pace | Accounting Jobs Up 4% for Year
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Nationally, unemployment held at 3.7 percent as total nonfarm payroll employment increased 353,000, according to the latest data available to CPA Trendlines Research. Of those new hires, 74,000 came in professional and business services, well above 2023’s monthly average of 14,000.
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