STAFFING & RECRUITING

150 Hours Revisited: The Profession Needs a Facelift

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What if pipeline issues aren’t related to education or experience but rather just image?

With Steven Sacks
The NEW Fundamentals: Thriving in Disruption

While firms and accountants continue to lament staffing challenges and research continues into finding workable solutions for firms and finance teams of all sizes, one idea that is beginning to gain more traction has less to do with education versus experience and more to do with marketing.

David Bergstein, CPA, CITP, CGMA, discussed the future of the profession, specifically the ongoing discourse surrounding the perceived necessity of a fifth year in accounting education.

MORE STEVE SACKS: How Do You Value Your Most Important Asset? | Which is Better: A Year of Education or A Year of Experience? | Sell Service, Not Hours | Private Equity vs. the CPA Firm Partnership | CAS or CAAS? Getting Clarity | Fine-Tuning the Subscription Fee Model | When Cyber-Crime Hits Close to Home | How to Build a Winning Proposal | Six Ways to Fix Your Firm Agreement | The Great Resignation or a Reshuffling? | Listen to Learn | Build the Framework to a Solution with Five Answers | Try for Success, Not a Win
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Bergstein challenged the conventional wisdom surrounding the 150-hour requirement for CPA eligibility, suggesting that the industry’s primary challenge lay not in the academic threshold but in the misperception of accounting as a lackluster career. “We’re beating a horse that’s almost dead,” he remarked, questioning the emphasis on extending education rather than redefining the profession’s image.

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Staff Need Good Pay and TLC

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table of responses

They’re scarce. Here’s how to keep them happy.

By CPA Trendlines Research

It’s no news to the accounting industry that staff and professionals are hard to find and hard to keep from wandering off to some other firm.

MORE: SURVEY: Accountants Economic Outlook Brightens | The 7 Categories of Cybersecurity Solutions Firms Need | Understanding the Full Cost of a Data Breach | Research: Accounting Pros Cautiously Optimistic about Generative AI | How Auditors Can Beat AI | Why the U.S. Must Act Now to Protect Our Online Privacy
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And the law of supply and demand hasn’t failed to rule, according to the Global Talent Trends 2023 survey of the Association of Chartered Certified Accountants: Scarce employees expect a good salary, good treatment and a chance to work outside the office.

Identifying and dealing with these employees’ expectations is essential to a continuous and successful flow of business. The survey found five challenges to that flow.
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Tax & Accounting Profession Grows, but Wages Don’t

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Total employment at tax, accounting, payroll, bookkeeping and related businesses hits a record high of 1,166,700 jobs.

Tax preparation and payroll services are exceptions.

By Beth Bellor

Are there really staffing shortages? Employment numbers in the accounting profession keep rising.

MORE on STAFFING and COMP: Tax and Accounting Pay Advancing at 5.9% Pace | Bill Penczak: Stop Forcing Smart People to Do Stupid Work | Sandra Wiley: Staffing Problem? Check Your Culture | Firms Rev Up Expansion Plans | Accounting Jobs Up 4% for Year | Research: Accounting Pros Cautiously Optimistic about Generative AI | How Auditors Can Beat AI | How Tax Practitioners Became Cybersecurity Risks | Why the U.S. Must Act Now to Protect Our Online Privacy | Top Tax Vendors Caught Red-Handed Selling Private Taxpayer Data
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Perhaps they could be rising even faster if the right people met the right spots – or the right incentives, according to a new CPA Trendlines analysis.

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How to Boost Profits by (OMG) Sharing the Upside

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Workers of the world unite.

By Bill Penczak

About a decade ago, the managing partner of our $100 million firm and I were discussing compensation and commission for our five business development professionals. He and I were in complete agreement that there should be no cap on commission or compensation – even if that compensation level with their base and commission was at par with or even exceeded that of the partner group.

MORE: 12 Points of a Good Compensation Plan | Rate Managing Partners in Six Areas | Eight Ways Managing Partners Make a Real Difference | Five Reasons That Leaders Fail | Eleven Things Partners Must Do | Seven Keys to Becoming an Equity Partner | How to Achieve Partner Unity | The Seven Building Blocks of a Great Partnership
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“If they’re making money, we’re making money,” he said. “Why would I want to limit that?”

Anyone who agrees with that premise should continue to read below. If not, feel free to move on to the next CPA Trendlines article or the NY Times short crossword.

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Heather Satterley: You’ve Got to Meet People Where They Are

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Stop saying yes to everything and start saying yes to yourself.

Subscribe to CPA Trendlines podcasts anywhere: Apple, Google, Spotify, iHeart, Deezer, Amazon Music and Audible, Player FM, Audacy, Gaana (India), and Boomplay (Africa).

See The Disruptors

The Disruptors
With Liz Farr

Heather Satterley is well-known for being an accounting tech expert. But tech isn’t the only skill accountants need today and for the future. “You can have great technology skills, but if you don’t have people skills and those softer skills, that’s going to be a problem,” she said.   

MORE PODCASTS and VIDEOS: Bill Penczak: Stop Forcing Smart People to Do Stupid Work | Sandra Wiley: Staffing Problem? Check Your Culture | Scott Scarano: First, Grow People. Then Firm Growth Can Follow | Jody Padar: Build a Practice that Works for You, Not Vice-Versa | Ira Rosenbloom: With M&A, Nobody Wants a Fixer-Upper | Peter Margaritis: The Power Skills Every Accountant Needs | Joe Montgomery: Find the Sweet Spot of the Right Clients, Right Services and Right Prices | Marie Green: Your Bad Apples Are Ruining You | Megan Genest Tarnow: Hire for Curiosity Rather Than Compliance | Clayton Oates: One Way to Keep Clients for Life | Randy Crabtree: Follow These Three Rules to Keep Employees Happy | Erik Solbakken: Yes, You Can Work Less and Make More | Donny Shimamoto: Future Firm Growth Requires a Mindshift | Jennifer Wilson: Empower Young Workers to Build the Firm Everyone Loves | Mike Whitmire: Re-Think Your Hiring and Training Practices | Hector Garcia: Success Strategies of a Quickbooks YouTube Superstar | Blake Oliver: Why Tax Work Yearns To Be Free| Private Equity Explodes in U.K. | Brannon Poe: The Status Quo Must Go  | Accounting Nerds, Unlock Your Super Powers  | Disruptor: Jason Statts Shakes Up the Status Quo | Think Small to Think Big with Matt Wilkinson | When Financial Statements Go Extinct with Corey Schmidt | Can Geraldine Carter Save Accountants from Themselves? | Re-Inventing Accounting with Tyler Anderson

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One of those softer skills that will be a key skill for the future is problem-solving, which requires keeping an open mind to “look at not just facts and figures, but look at tools, resources, people and pull them all together,” she explained. No one can be an expert at everything, so having “a wide network of really awesome professionals” is vital for filling in any gaps “to get the job done.”  

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Bill Penczak: Stop Forcing Smart People to Do Stupid Work

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Challenge your people and keep the work interesting or risk losing them. 

Subscribe to CPA Trendlines podcasts anywhere: Apple, Google, Spotify, iHeart, Deezer, Amazon Music and Audible, Player FM, Audacy, Gaana (India), and Boomplay (Africa).

The Disruptors
With Liz Farr

Too many accounting firms have “smart people doing stupid work,” according to Bill Penczak, a veteran sales and marketing professional. The founder and chief insights officer for Mica Ventures said to think about the effort it takes to get an accounting degree and get your CPA, and contrast that with the years of mindless work that many new hires are required to do, especially if they go into audit, he said. “One of the reasons why there’s such a talent shortage is because the market has figured this out,” and no one wants to do that stupid work, Penczak said.

MORE PODCASTS and VIDEOS: Sandra Wiley: Staffing Problem? Check Your Culture | Scott Scarano: First, Grow People. Then Firm Growth Can Follow | Jody Padar: Build a Practice that Works for You, Not Vice-Versa | Ira Rosenbloom: With M&A, Nobody Wants a Fixer-Upper | Peter Margaritis: The Power Skills Every Accountant Needs | Joe Montgomery: Find the Sweet Spot of the Right Clients, Right Services and Right Prices | Marie Green: Your Bad Apples Are Ruining You | Megan Genest Tarnow: Hire for Curiosity Rather Than Compliance | Clayton Oates: One Way to Keep Clients for Life | Randy Crabtree: Follow These Three Rules to Keep Employees Happy | Erik Solbakken: Yes, You Can Work Less and Make More | Donny Shimamoto: Future Firm Growth Requires a Mindshift | Jennifer Wilson: Empower Young Workers to Build the Firm Everyone Loves | Mike Whitmire: Re-Think Your Hiring and Training Practices | Hector Garcia: Success Strategies of a Quickbooks YouTube Superstar | Blake Oliver: Why Tax Work Yearns To Be Free| Private Equity Explodes in U.K. | Brannon Poe: The Status Quo Must Go  | Accounting Nerds, Unlock Your Super Powers  | Disruptor: Jason Statts Shakes Up the Status Quo | Think Small to Think Big with Matt Wilkinson | When Financial Statements Go Extinct with Corey Schmidt | Can Geraldine Carter Save Accountants from Themselves? | Re-Inventing Accounting with Tyler Anderson

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Besides making smart people do stupid work, Penczak said many of the firms he works with are realizing that they need to do a better job with mentoring and career development, as well as simply having more conversations with their people.

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Sandra Wiley: Staffing Problem? Check Your Culture

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Whether it’s clients or talent, if you build a better business culture, you’ll get better results.

Subscribe to CPA Trendlines podcasts anywhere: Apple, Google, Spotify, iHeart, Deezer, Amazon Music and Audible, Player FM, Audacy, Gaana (India), and Boomplay (Africa).

With Liz Farr
The Disruptors

As shareholder and president of Boomer Consulting, Sandra Wiley has been speaking with firm owners and leaders for nearly three decades and clearly sees the need for change in the profession.

“The business model that was built before cannot be the business model that you have going forward. It simply doesn’t work,” Wiley said. “Now, we’re still living in the old business model,” and we have to get out of it.

MORE PODCASTS and VIDEOS:  Peter Margaritis: The Power Skills Every Accountant Needs | Joe Montgomery: Find the Sweet Spot of the Right Clients, Right Services and Right Prices | Marie Green: Your Bad Apples Are Ruining You | Megan Genest Tarnow: Hire for Curiosity Rather Than Compliance | Clayton Oates: One Way to Keep Clients for Life | Randy Crabtree: Follow These Three Rules to Keep Employees Happy | Erik Solbakken: Yes, You Can Work Less and Make More | Donny Shimamoto: Future Firm Growth Requires a Mindshift | Jennifer Wilson: Empower Young Workers to Build the Firm Everyone Loves | Mike Whitmire: Re-Think Your Hiring and Training Practices | Hector Garcia: Success Strategies of a Quickbooks YouTube Superstar | Blake Oliver: Why Tax Work Yearns To Be Free| Private Equity Explodes in U.K. | Brannon Poe: The Status Quo Must Go  | Accounting Nerds, Unlock Your Super Powers  | Disruptor: Jason Statts Shakes Up the Status Quo | Think Small to Think Big with Matt Wilkinson | When Financial Statements Go Extinct with Corey Schmidt | Can Geraldine Carter Save Accountants from Themselves? | Re-Inventing Accounting with Tyler Anderson

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When she does exit interviews to find out why people are leaving a firm, she said they all say it’s because of the hours. They need to find more balance in their lives, and they need to work less. While accountants do have government-imposed deadlines for tax returns, there are ways to reduce hours, Wiley explained. We can do extensions to spread the work out over time and people, and we can outsource. Most importantly, we can be more selective in the clients we work with. “We don’t have to work with every client we’ve ever worked with,” Wiley said. READ MORE →

Which is Better: A Year of Education or a Year of Experience?

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The 150-hour rule is facing harsh criticism in the accounting staffing crisis.

With Steven Sacks
The NEW Fundamentals: Thriving in Disruption

There is a movement afoot by the state CPA societies to reconsider whether the fifth year of an accounting program that offers the student a Master’s in Accounting is worth the cost, not to mention the increased complexity of business requiring as much exposure and experience as necessary to groom the younger professionals.

MORE STEVE SACKS: Sell Service, Not Hours | Fine-Tuning the Subscription Fee Model | When Cyber-Crime Hits Close to Home | How to Build a Winning Proposal | Six Ways to Fix Your Firm Agreement | The Great Resignation or a Reshuffling? | Listen to Learn | Build the Framework to a Solution with Five Answers | Try for Success, Not a Win
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

However, there is a shortage of 300,000 CPA candidates entering the profession’s pipeline. That’s why several states are seeking to eliminate, modify or enhance the educational/experiential model.

Steve Sacks, CPA, CGMA, ABC, discussed the dilemma of education versus experience with accounting expert David Bergstein, CPA, the chief innovation officer for Bergstein CPA and teaching adjunct for Valencia College.

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