Today's Features —

CPA Trendlines: Top 100 Most Influential

CPA Trendlines: Top 100 Most Influential

The thought leaders and visionaries who are shaping the accounting profession…


NEW DATA: Strong, Steady Hiring at Tax, Accounting Firms

NEW DATA: Strong, Steady Hiring at Tax, Accounting Firms

Careers and Hiring Outlook:
Join the survey. Get the results.


The 8-Point Financial Tune-Up for Your Accounting Firm

The 8-Point Financial Tune-Up for Your Accounting Firm

How to tweak your firm’s financials and partner performance…


40 Chances, 40 Tax Seasons

2015 is another opportunity to fine-tune your business.
What are you planning? Join the survey; see what accountants are saying.

By Sandi Smith Leyva

The Accountant’s Accelerator

I was drawn to reading Howard Buffett’s new book because I am completely intrigued by huge social problems and figuring out ways to solve them. For Buffett, who is a farmer at heart, the challenge is how to tackle world hunger.

One of the stories in the book (which is 40 Chances: Finding Hope in a Hungry World) has Buffett listening to a lecture for farmers on how to improve their yield year after year. Buffett recalls the speaker saying that one farmer, on average, will have a 40-year career from the time he or she starts working the land to the time to retire. On average it will be 40 harvests and 40 plantings. READ MORE →

100 CPA Firms Named “Best Firms to Work For”

Congratulations to the winners of the Accounting Today program.

The annual survey and awards program, which Accounting Today conducts in partnership with Best Companies Group, is designed to identify, recognize and honor the best employers in the accounting profession, benefiting its economy, workforce and businesses.

They are: READ MORE →

How to Use Snail Mail to Find Sellers for Mergers

Marc Rosenberg


With four steps and a sample letter.

By Marc Rosenberg
CPA Firm Mergers

In all areas of mergers and acquisitions, it’s always much more difficult to find sellers than buyers. This is certainly true in the case of CPA firms. CPA firm merger consultants and brokers can do a great job finding buyers, but they are limited in their ability to dig up sellers. This is because the vast majority of all mergers and sales take place when buyers or sellers who “know each other” get together on their own without the help of a consultant.

One way to identify sellers is to conduct a snail mail solicitation. The steps in the process are: READ MORE →

Six Steps for a Better Tax Season

How some smart firms spent their summer vacations…

By Hitendra Patil
Pransform Inc. 

A new busy season is fast approaching and vacation season is coming to an end. But some firms haven’t been taking time off. They’ve been assessing the lessons from the 2014 busy season to apply to 2015.

Hitendra Patil

Hitendra Patil

More on The Entrepreneur Accountant: 8 Seconds into the Future: Meet Generation Z   •   5 Reasons Gen Y Will Make or Break Your Firm   •   3 Ways Amazon’s New Fire Phone Hints at the Future of Accounting   •   The 8 Traits Creating the Firm of the Future Today   •   Get More Done, Make More Money: Stop Doing These 17 Things   •   What Shopping Habits Reveal about Accounting Clients   •   Create Your “Not-To-Do’s” List   •   IRS Bitcoin Rule: 5 Things Accountants Need to Know   •   Tax Season Tips: Train Your Brain to Focus   •   What the Bitcoin Phenomenon Means for Accountants   •   Overcoming Your Clients’ Worst Fears   •   5 Tech Tips for Reigniting Growth   •   A Case Study in Using Linkedin   •   Accountants and Six Fundamental Human Needs   •   Client Satisfaction Starts with ‘Likeability’   •   Why Accounting? Your Clients Want to Know   •   What’s Next: Predictive Accounting

Here are six of the things that the most innovative firms have been doing. And no, they aren’t what you might necessarily expect. READ MORE →

The Pros and Cons of Hiring Entry-Level Staff

Ed Mendlowitz

Ed Mendlowitz

In “Why I Don’t Hire on Experience,” Ed Mendlowitz explained why he advocates for hiring entry-level staff – and the rare exceptions when he believes hiring experienced staff makes sense.

Some readers agreed. Some didn’t.

>>> Add your own comments here <<<

Frank Stitely said the total cost of employment must be considered. “A lot of ‘experienced’ people need to be retrained almost from scratch. You are paying for experience that may not be valuable,” he said. READ MORE →

New Tech Tools for the 24/7 Accounting Firm

hThe virtual workplace has arrived. And it’s paying off.

By Roman H. Kepczyk
Quantum of Paperless

One of the key components in optimizing firm production is providing the capability for firm personnel to work from anyplace, at any time, at their own convenience.

So give your people access to the resources needed whenever and wherever they are. They will get more work done in less time. Here’s how.


When a Staffer Stops Listening

Four issues and solutions in leadership and management.Ed Mendlowitz CPA The Practice Doctor Q and A

QUESTION: One of my managers is complaining that the staff don’t listen to him. The specifics are that he assigns work and it isn’t completed on time and is usually incomplete and full of errors. He says he doesn’t want to supervise people anymore. Any suggestions?

ANSWER: I have many suggestions, sorted into four general areas.

Here goes: READ MORE →

The Delicate Art of Positioning Your Firm in the Mind of the Prospect

And, it’s not a mission statement.

By Bruce W. Marcus
Professional Services Marketing 3.0

There is no great mystique to the marketing concept of positioning. While it’s not as simple as some would make it seem, nor as complex as others would have you believe, it’s still very real.

CPA Trendlines research has uncovered the startling fact of the wide disparity between how accounting firm management perceives their own performance and how their clients see their performance. (Join the survey; get the results.)

More for CPA Trendlines PRO members:  Who’s Better at Marketing?  Lawyers or CPAs? •  Even a Random Disaster Can Be Controlled with Risk Management  •  Managing Risk in Client Relations  •  Your Clients Love You? What If You’re Wrong?  •  The Three Degrees of RiskFour Essential Habits for Building Client TrustThe Nine Hallmarks of a Marketing CultureThe Four Cornerstones to Building A Marketing CultureGetting the Client is Only Half the BattlePractice Development: It’s Not Rocket ScienceNine Fundamentals for a Healthy Marketing Culture in an Accounting Firm


8 Tips for Choosing a Better Domain Name for Your Website

By Sandi Smith Leyva
The Accountant’s Accelerator

If you don’t already have a domain name for your website (or you’ve never liked the one you have), here are eight tips on how to choose the best domain name that will help your site get found and help you get more business. READ MORE →