Today's Features —

What Windows 8 Means for How Accountants Will Work in the Future

What Windows 8 Means for How Accountants Will Work in the Future

More mobile, more monitors, more power…


Tax Return Reviewer Ticking and Tying

Tax Return Reviewer Ticking and Tying

And complaining and correcting…


5 Must-Do’s for Every Managing Partner Today

5 Must-Do's for Every Managing Partner Today

New study shows new imperatives for the year ahead…


Today’s 15 Essential Deal Points in Accounting Firm Mergers

Two men arguing With 5 specifics on price and 5 on compensation.

By Marc Rosenberg
CPA Firm Mergers

There can be an almost unlimited number of  terms that both sides in a merger of accounting firms can haggle over. And sometimes they do.

MORE on CPA FIRM FIRM MERGERS:  Do CPA Firm Mergers Really Work?   |  6 Steps to Handle Staffing Problems in a Merger  |  13 Ways CPA Firm Mergers Can Go Wrong  |  Nuances and Idiosyncrasies: The Top 12 Issues that Complicate Mergers  |  Talking Merger? The Basic 7-Item Agenda for the First Meeting  |  10 Special Implementation Issues in a Merger of Equals  |  In Merger Talks: 13 Essential Questions Small Firms Must Ask Larger Firms

But these days, only 15 really matter. Get past these 15 and you’re on track to close a reasonable deal. Still, be warned: the devil’s in the details. READ MORE →

23 Reasons Clients Really Need YOU for Taxes

Ed Mendlowitz CPA The Practice Doctor Q and AQUESTION: This is not a question that an accountant asked me, but a fellow traveler on my vacation. He was using a tax preparation service and wasn’t happy and felt he could do just as well by doing his own tax return. I told him there were many benefits to using a tax professional like a CPA or EA that were well worth the extra cost. So my question to myself is “What are they?”

RESPONSE:  People with rental property, unincorporated businesses, investments that generate K-1s, grantor trusts, substantial investments in marketable securities or large retirement accounts and 401(k) balances need to engage a professional firm, and this checklist is directed toward those clients. READ MORE →

Do Accounting Firms Really Want an ‘Image’?

It’s a hollow view.

By Bruce W. Marcus
Professional Services Marketing 3.0

Some years ago, in a remarkably successful marketing move, a graphic designer specializing in logos, letterheads and the like came up with the concept of the corporate image. A brilliant concept, but more mirage than image.

Now one of the most successful operations in the marketing business, this company has managed to persuade its clients that corporate image is the key to corporate success. Image, it seems, is the magic elixir. At many thousands of dollars a dose.

More for CPA Trendlines PRO members:  What Accounting Firms Need to Learn from Personal Financial Planning Specialists  •  The Delicate Art of Positioning Your Firm in the Mind of the Prospect   •   Who’s Better at Marketing? Lawyers or CPAs?Even a Random Disaster Can Be Controlled with Risk ManagementManaging Risk in Client RelationsYour Clients Love You? What If You’re Wrong? • 


Bitcoin: A True Phenomenon in Digital Currency

What accountants know – and don’t know – so far.

Matt Powalski

Matt Powalski

By Matt Powalski, CPA
PKF Texas

A global technological phenomenon called Bitcoin has spread all over the news and media ever since its inception in 2009. This digital technology is a trading platform and payment system that can act as a form of currency, property or stock.

CPAs, accountants and financial professionals, no doubt, will want to become more familiar with Bitcoin, in order to advise their clients and employers on the topic. READ MORE →

5 Areas to Improve Client Acquisition Success

Don’t bother with #5 if you don’t do #1, #2, #3 and #4 first.

By Sandi Smith Leyva
The Accountant’s Accelerator

If getting new clients is a bit of a struggle for your business and you’re not reaching the revenue levels you desire due to too few clients, then the first step is to find out where the process is breaking down.

There are five main places: READ MORE →

Accounting Sector Tops 5% Annual Growth Rate

Firms now recovered about 9 in 10 jobs lost in financial collapse.

By CPA Trendlines

The U.S. tax, accounting and bookkeeping industries have recovered nearly 89 percent of the jobs lost in the economic crisis, according to CPA Trendlines sources.

CPA Trendlines Careers and Hiring Outlook

Job Satisfaction and Retention Benchmarks

Join the survey Get the results button 24pt


Here CPA Trendlines reports on:

  • Current hiring trends in each of the bookkeeping, tax, payroll and CPA segments of the industry.
  • Average hourly wages for key segments.
  • Typical hours worked per week.
  • And trends concerning women in the accounting workforce.

The U.S. economy as a whole added 209,000 jobs in July. In addition to the growth of 47,000 jobs in professional and business services, increases were seen in the manufacturing, retail trade and construction sectors. The unemployment rate remained stable at 6.2 percent, down from 7.3 percent a year earlier. READ MORE →

How to Know It’s Time to Scrap Your Old Server

And the six recommended actions before moving to the cloud.



By Roman H. Kepczyk
Quantum of Paperless

In almost every firm, the core computers used for all applications are internal file servers. Down time for a day or two is a disaster. If that out-of-service stoppage stretches to a week or more, your partner income will suffer measurably.

Simply put, mission-critical servers utilized for tax, audit, time and billing, and email have, at most, an effective five-year life. READ MORE →

Do CPA Firm Mergers Really Work?

6 metrics to measure success. Procrastinators’ 3 myths. And 5 steps you can’t skip.

By Marc Rosenberg
CPA Firm Mergers

As a generation of aging Baby Boomer partners marches towards retirement, thousands of firms are seeking the only exit strategy available to them – merge into another firm. Thus has a voracious appetite for mergers been created at all size levels, particularly:

  • Sellers who are sole practitioners (remember, 30,000 of the U.S.’s 45,000 AICPA-member firms are solos and a huge percentage of those are at an advanced age) and multipartner firms billing under $2 milllion a year.
  • Buyers with annual revenues of $3 milion and more.

Do mergers work?

Well, that’s what doing a merger successfully is all about – asking the “right” questions.
Look at the reasons why the merger was done in the first place and see if those goals were met.

Good examples of the “right” questions: READ MORE →

Is It Time to Regulate ‘Forensic’ Accountants?

Inspector with magnifier dreamstime_xs_18348673Troubling problems in the forensic accounting profession and the certification industry.

By Wm. Dennis Huber
Capella University

Significant prob­lems are surfacing within the forensic accounting profession and the forensic accounting certification industry, undermining both the profession and the industry.

Four factors are combining to cause confusion among not just forensic accountants, but also the users of forensic accounting services: (1) The disparity in the legal statuses of the certification corporations; (2) the qualifications of their directors and officers; (3) the educational, experience and examination requirements; and (4) the (non)existence and (non)enforceability of codes of ethics and standards of practice.

It may be time for the National Association of State Boards of Accountancy to step in.