Today's Features

The Top 11 Reasons CPA Firm Mergers Fail

Four businesspeople, left handshakePlus: Four questions to self-assess your due-diligence efforts.

By Domenick J. Esposito
8 Steps to Great

Even as mergers and acquisitions among CPA firms are moving at a hectic pace, many, if not most, are falling short of expectations.

MORE: New Year’s Resolution: Solve the Partner Comp Problem | 21 Questions to Help Unlock Accelerated Growth | M&A Candidates: Valuations and Vetting | AI Likely to Accelerate Merger Mania | Get Your Money’s Worth from Non-Billable Time | Stay Independent But Keep Looking Upward
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Some are even winding up in divorce, with costly breakup costs as morale drops, go-to-market opportunities fail to materialize, and key partners and potential partners leave for other opportunities.

For every transaction that actually does happen, it is also apparent that handfuls of potential deals die at the altar.


FCC OKs First Wireless Distant Charger

Diagram of how wireless charging worksThe technology differs from existing systems.

By Rick Richardson

Charging your mobile device wirelessly is undoubtedly less of a hassle than plugging it in, but still requires the device be in physical contact with its charging station actually to work.

MORE TECH THIS WEEK: Google, Rolls-Royce to Create Self-Piloting Ships | Wireless Keyboard Never Needs Batteries | Why Laptops Are Terrible for Note-Taking | Machine Learning [VIDEO] | Why Voice Is So Important | Securing the Data Center on Wheels
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That’s about to change now that the Federal Communications Commission has approved the first wireless charger that works from up to three feet away.


Carpool Karaoke with Withum CPAs [VIDEO]

State of the Firm: 150 staffers join eighth annual video.

By Ed Mendlowitz

Withum had its annual State of the Firm (“SOTF”) event. It is sort of an annual meeting attended by the entire firm – 1000 people – from Orlando, West Palm Beach, Bethesda, Boston, Aspen and more locally, Philadelphia, Manhattan and the five offices in New Jersey. The event was held at the NJPAC which comfortably accommodated us. The four-hour program (with a strategic 15-minute break) ended with a two-hour cocktail reception where we were able to meet and catch up with colleagues we don’t get to see often enough.


10 Steps to Start Innovating

Do you want your firm to last after you're gone?

By Jody Padar
From Success to Significance: The Radical CPA Guide

CPAs are busy people – often to the detriment of their customers. When CPAs don’t have time to understand their customers, they fail to give them real value and creative solutions.

MORE ON RADICALISM: How ‘Agile’ Applies to CPA Firms | Introducing the Fifth Radical Tenet: The Business Model | Dear Midsized Firms: Yes, You Can Change | The Four Tenets of Radical Firms: A Brief Review
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This is really concerning to me. It concerns me that many CPAs are unwilling to do the work to keep their firms relevant. Although they know that the world no longer works the way it did 20 years ago, they simply shrug their shoulders or look the other way because confronting change seems like too much work.

Make Newsletters Work for You

Man using laptop at an outdoor cafe7 benefits and 4 ways to create content.

By Sandi Leyva
The Complete Guide to Marketing for Tax & Accounting Firms

One of the most overlooked marketing channels for accountants is a newsletter. The newsletter first started in print at regional firms.

MORE SMALL FIRM GROWTH STRATEGIES: Technical Aspects of Video and YouTube | Why CPAs Need Video | Make Google AdWords Work for You | Make the Most of Trade Shows | Track Your Online Reputation | Partnering: Referrals on Steroids | Measure Client Retention … Against Yourself | Take Your Client’s Pulse | How to Determine Your Ideal Client | Clients Need Advisory Services More Than They Know | 10 Tips for More Energy This Tax Season | Marketing vs. Sales and How to Plunge In
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Some CPA firms have not changed much and still cling to their printed newsletter. We suggest you send an email newsletter and optionally send a printed newsletter once or twice a year if your clients are used to it.

Lead Generation Marketing Must Happen Daily

Man writing on a calendarYou don't have to do all these yourself, but someone in your firm must.

By Jassen Bowman
Tax Resolution Systems

The most successful small business owners embrace the fact that new lead generation marketing is a DAILY activity. If you don’t have a full-time marketing manager, then you, as the business owner, need to take this task upon yourself. You should spend time marketing your tax practice every single day, EVEN DURING TAX SEASON.

MORE: Checklists for New Lead Generation | Don’t Ignore Your Existing Leads | Some Office Nuts and Bolts | The Importance of Goals and Affirmations | The Ins and Outs of Hiring and Firing | Market to Your Ideal Clients
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Don’t use the busy times of the year as an excuse to slack off on marketing if your goal is to GROW your business. There are busy times during MOST of the year – February, March, April, June, July, August, September, October – all of these months have unique deadlines and seasonal peaks. This is ¾ of the year!