Professionals worldwide rely on CPA Trendlines to deliver exclusive, actionable intelligence to identify and act on emerging issues and opportunities.
By Ida O. Abbott
Sponsoring Women: What Men Need to Know
Sponsorship is a personal undertaking. A man who sponsors a woman takes it upon himself to advance her career. He puts his reputation on the line for her and tells the world she is worth it.
She still has to earn that promotion, but his solid, public vote of confidence – and the power he puts behind it – at least gives her a fair chance to get it.
MORE ON SPONSORING WOMEN FOR LEADERSHIP: And Now, a Few Words About Sex (and 14 Tips) | Make Flexible Scheduling Work for Everyone | Your Protégée Needs Your Feedback | 9 Ways to Promote Your Protégée to Others | 8 Ways to Help Your Protégée Focus on Career Opportunities | How to Start an Effective Sponsorship … and Follow Through | 3 Ways to Initiate Informal Sponsorship | How to Establish a Sponsor-Protégée Relationship | 3 Roadblocks to Women and Men Working Together Well | Fear of Sex and Rumors Inhibits Sponsorship | Why Women Resist Networking and Powerful Role Models | Women Must See Politics as Leadership to Get Ahead | Mommy Bias Persists | Different Standards, Double Binds Challenge Women | 5 Ways Gender Bias Plays Out at CPA Firms | 3 Reasons Why Men Don’t Pick Women Protégées | Men Advance 2 to 1 over Women without Sponsors | 18 Ways Sponsors Can Help Their Protegees | The 6 Market Advantages of Women-Led Firms | Beyond Mentoring: Why Sponsoring Women for Leadership Matters
In return, sponsors receive personal satisfaction and capable and loyal leaders who help them achieve their business goals and build their legacy. READ MORE →
And 5 practical ideas to implement measures to create real work-life balance at your firm.
By Hitendra Patil
Do you want employees who have:
- greater engagement in their jobs
- higher levels of job satisfaction
- stronger intentions to remain with their employers
- less negative and stressful spillover from job to home
- less negative spillover from home to job
- better mental health
Aren’t these the things most accounting firms would want their employees to experience? READ MORE →
In Comments: “More is needed. This is an opportunity for firm leadership.”
Join the survey: Get more results.
Results of a new CPA Trendlines career outlook survey show optimism among staffers about management support for personal advancement and commitment to training. But firms appear to be struggling to keep up with staff demands.
By Roman H. Kepczyk
Quantum of Paperless
In the United States, QuickBooks is the most dominant small business accounting product on the market and will be the application that the majority of the firm’s clients use.
Therefore, it is obvious that the firm must become proficient with supporting QuickBooks.
MORE ON TECH SPENDING: How to Choose the Right Client Portal Solution | Streamlining Bill-Paying at CPA Firms | Digital Tools Streamline Audit Production | Making Digital Tax Process Easier Is All About the Workflow | When to Adopt Microsoft’s New Office Apps | What Windows 8 Means for How Accountants Will Work in the Future | How to Choose the Right Backup System | How to Know It’s Time to Scrap Your Old Server
Unfortunately, one of the biggest wastes of time is when firms support too many older versions of the software, which often leads to incompatibilities that can corrupt the database and make it unusable for clients.
READ MORE →
‘Generation Flux’ embraces adaptability, flexibility, openness, decisiveness.
By Gretchen Pisano
The Radical CPA
With a lifelong commitment to continuous learning, CPAs are some of the most willing learners you’ll ever come across.
Today’s new generation of CPA embraces adaptability and flexibility, an openness to learning from anywhere, decisiveness tempered by the knowledge that business life today can shift radically.
QUESTION: I have a long-term tax client who is going through a divorce and have been asked to meet with both spouses (soon to be ex-spouses) to perform tax and financial planning services. Is representing both of them a conflict?
ANSWER: It has the potential to be a conflict if not handled properly. Here is an engagement letter that Martin H. Abo, CPA/ABV/CVA/CFF uses in such circumstances. It is included here with his permission.
By Martin Bissett
Have you noticed all of those titles in the local bookstore or at the airport offering us the “key” to this and the “key” to that, the “six keys” to one thing and the “four keys” to another?
It also seems that every book is a “game-changer” now, to the point where it is difficult to understand what the game is anymore, never mind how to play it.
When it comes to winning new work in professional services, we must first build a relationship. The game hasn’t changed at all in that respect. READ MORE →
Do you seek out opportunities to learn new things that will help your clients overcome their most difficult challenges?
Selling value-creation advisory services is truly a slam dunk with most modern business owners, according MentorPlus. The bad news is that, although most CPAs would say they are their clients’ most trusted advisor, few could answer the following questions in the affirmative.
By Sandi Smith Leyva
The Accountant’s Accelerator
As you build your relationships with your clients, it’s always a good thing to see how you can serve them even better.
Here are 11 ways you can add value to your existing services that will enable you to stand out from the competition, serve the client better and put more green in your bank account.
MORE ON SMALL-FIRM GROWTH STRATEGIES: 5 Things You Know That Clients Don’t | 3 Ways to Test Your Revenue Forecast | 8 Must-Haves for a Prospect Kit | Whip Out the Wow Factor for Clients | How to Work the Same Hours and Make More Money | If You’re a ‘Best-Kept Secret’ Cut It Out! | BUSY SEASON SURVAL TIPS: 5 Ways to Turn a Tough Day Into a Great One | Take Advantage of 4 Key Marketing Strategies | Four Ways to Stop Leaving Money on the Table
As you go through the list, check them off to see which ones you are doing, and which ones sound good to add to your business.
Create competitive value by combining practitioners and educators on the same team.
By Michael Ramos and Cate Miller
CPAs bring a diverse range of skills to any business problem. At small firms, partners wear many hats, including management of the learning function. But as firms grow, it soon becomes apparent that one of the firm’s partners – no matter how talented he or she may be – is not functioning at their highest and best use if they have to manage the entire learning function on their own.
Part 3 in a 3-Part Series: Run Training Like a Business
With size comes a diversity of learning needs and management of the learning function becomes more complex. The opportunity cost of having firm partners and managers limit their billable hours to coordinate training begins to outweigh the costs of engaging the help of a learning professional.
Thus is born the need for a learning team.
By Ed Mendlowitz
Tax Season Opportunity Guide
Providing instructions of what a client needs to do must be clear enough so that the client doesn’t call you to find out what to do.
Sometimes taking an extra minute to lay out what the client should do can eliminate that call or indecisive moment a client might feel.
READ MORE →