CPE: It's not just for staff.
By Jassen Bowman
As public accounting firms continue to make strides in the modernization of their business development processes, there is one unique opportunity that they might be overlooking: In-firm CPE offerings.
About half the accounting firms I speak with each week tell me that they produce a significant amount of their continuing education training in-house. These programs are most often created and delivered by the firm’s own subject matter experts, and are delivered to staff not just to fulfill CPE requirements, but to directly improve the skills of these accountants.
What most firms miss, however, is that these presentations are also an opportunity for the firm to showcase their capabilities to both prospects and existing clients.
In short, think of your in-firm CPE programs as a content marketing opportunity.