Today's Features —

The 7 Fundamentals of Getting Clients with Social Media

The 7 Fundamentals of Getting Clients with Social Media

But only if you’ve done everything else first.

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True Cost of Moving to the Cloud

True Cost of Moving to the Cloud

Debate erupts at CPA Trendlines Linkedin group…

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When to Adopt Microsoft’s New Office Apps

When to Adopt Microsoft's New Office Apps

If your firm is on Office 2007 or older…

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The 13 Big Reasons Firms Merge

And 13 potential sticking points with conflicting agendas.

Marc Rosenberg

Rosenberg

By Marc Rosenberg
CPA Firm Mergers

Whether you’re looking to acquire a smaller firm, merge upward into a larger one or join forces with an equal, answering this basic question honestly and objectively is key to laying the groundwork for a successful merger. READ MORE →

What Windows 8 Means for How Accountants Will Work in the Future

Windows 8 desktopMore mobile, more monitors, more power.

By Roman H. Kepczyk
Quantum of Paperless

Okay, we all know that the Windows operating system is preferred to run computers by the primary vendors to the accounting profession.

All decisions about operating systems have to be made carefully as they impact software and hardware decisions for at least three to five years.

Kepczyk

Kepczyk

MORE TECH SPENDING TIPS:  How to Choose the Right Backup System  |   How to Know It’s Time to Scrap Your Old Server  |  Where Laptops Rule at CPA Firms Today  |  Step 1 in Building the Paperless Firm: Scanners  |  How Many Computer Monitors Do You Need?  |  The 9 Ways Managing Partners Leverage Technology for a Competitive Edge  |  2014 Roundtable: Tax Season Tech Boom

You can’t overlook increasing computer memory to function optimally with today’s multi-monitor requirements and the multitude of concurrent applications your staff will be running. READ MORE →

Tax Return Reviewer Ticking and Tying

Ed Mendlowitz CPA The Practice Doctor Q and AAnd complaining and correcting…

By Ed Mendlowitz
The CPA Trendlines Practice Doctor

QUESTION: My tax return reviewer continually complains to me about the quality of the returns she gets to review. Yet, many of the returns she passes on to me have errors. How do I fix this?

RESPONSE: Common problem. Also common is the continuing nature of this problem and the apparent inability of CPA firm leaders to correct this.

MORE PRACTICE DOCTOR Q&A: 44 Critical Criteria for Accounting Staff Performance Evaluations  |  Why I Don’t Hire on Experience  |  5 Time Management Tips for an Overworked Accountant  |  Staff Training Starts with Doing Something  |  11 Business-Getting Tips for the Young Staffer  |  When Staffers Don’t Listen to You  |  Questions and Answers on Selling a Practice to Staff Members  | Measuring Growth in Yourself, Staff and Partners  |  Complaining Client? No Wonder!

The reviewer blames the preparer, but I see training the preparer as part of the reviewer’s job – if not direct classroom teaching, then an active OJT (on the job training) program where errors are called to the preparer’s attention, and the preparer corrects not only this error, but any returns already in the pipeline that they worked on but haven’t been reviewed with similar errors. READ MORE →

All Great Strategy Starts with “Why”

Question marksWhat do we want people to know, think or feel as a result of our internal communications efforts, and why?

By Bruce W. Marcus
Professional Services Marketing 3.0

The answers to these questions are the foundation for any communications activity, internal or external. They define the dynamic of the program, its focus and its program goals. They make possible a foundation for defining and shaping the strategy.

Bruce W. Marcus

Bruce W. Marcus

More for CPA Trendlines PRO members: Managing Knowledge as a Growth and Management Tool The Secret Formula for Getting New ClientsWhat We’ve Learned Since Accounting Marketing Was LegalizedDo Accounting Firms Really Want an ‘Image’?What Accounting Firms Need to Learn from Personal Financial Planning Specialists

There are three crucial concerns…

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Eight Key Goal Areas for Partners

Aquila

Aquila

Getting specific with leadership duties and partner accountability.

By Auqust Aquila
Creating the Effective Partnership

As leaders of a firm, partners need to do more than pay for themselves and contribute to overhead expenses. Their duties to the firm and to each other extend to bringing in new business, improving their own skills as well as developing skills in others, contributing to strategy and a passion for continuous improvement in all things.

MORE PARTNER ISSUES: Are Bad Clients Driving You Crazy?  |  6 Steps to Handle Staffing Problems in a Merger  |  New Times Call for New CPA Firm Metrics  |  Why CPA Firms Fail in Innovation  |  When the Deal is Done: A 24-Point Checklist for the Morning After  |  7 Signs Your Firm Is Headed for an Implosion  |  Why Some Partners Should Not Retire  |  Why Is It Always about Partner Compensation?

Most firms don’t take enough time to develop meaningful partner goals because it is a very time-consuming process. But, if you want to get better results in this highly competitive environment, this is the road you need to take.

Here are eight key areas where partners can and should provide leadership in a firm. READ MORE →

15 Deal Breakers and Non-Negotiables in Mergers

man on broken ladderPrepare for the unexpected.

By Marc Rosenberg
CPA Firm Mergers

Potential deal breakers in a merger negotiation can crop up at any time – and unexpectedly. But here are 15 that seem to occur more often than others. In most cases, one firm wants something, the other firm doesn’t and the two can’t agree on how to resolve the conflict. Be prepared. READ MORE →

Before You Even Think about Selling Your Practice…

Check the checklist: 32 reasons for a merger or acquisition

Ed Mendlowitz CPA The Practice Doctor Q and A

QUESTION: I am getting ready to think about retiring. I don’t want to work forever, and have enough saved so I will be pretty well off when I retire. However, I would like to get the most that I could for my practice. I also would like my staff to not lose their jobs and for my clients to be well cared for.

MORE Q&A WITH ED MENDLOWITZ: 44 Critical Criteria for Accounting Staff Performance Evaluations  |  23 Reasons Clients Really Need YOU for Taxes  |  Why I Don’t Hire on Experience  |  5 Time Management Tips for an Overworked Accountant  |  Complaining Client? No Wonder!  |  Running an Accounting Business  |  14 Ways to Switch to Value Pricing

I am a sole practitioner with two part-time bookkeepers, two full-time CPAs and a full-time secretary/office assistant. I have an informal relationship with a larger firm where I refer business I can’t handle and they refer back smaller clients they do not want.

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5 Must-Do’s for Every Managing Partner Today

listsNew study shows merger mania and consolidation force new imperatives for the year ahead.

via BKR International

It’s no secret that the U.S. accounting industry is consolidating. With M&A comes an era of larger regional firms with more staff and more specific advisory services and clients than the general public accounting practice model our fathers and grandfathers knew.

MORE on the MANAGING PARTNER: The 9 Ways Managing Partners Leverage Technology for a Competitive Edge  |  The 3 Traits Shared by 150 Top Managing Partners  |  How the Best Managing Partners Lead by Example  |  What Successful Managing Partners Do  |  Managing Partners Reveal 11 Strategies for Getting Their Firms to the Top  |  27 Tough Questions for Evaluating the Performance of a Managing Partner  |  Essential Advice for the New Managing Partner  |  Eight New Metrics to Measure Managing Partner Performance and Potential

Whether they want to conserve firm value for outgoing partners or grow for the next generation — or both — firm managing partners face difficult choices.

In a new study, members of BKR International reveal five important to-do items that need to take place within firms to support continued growth and excellent client service in the coming year and beyond. READ MORE →

How to Choose the Right Backup System

As tape drives fast become overloaded, unreliable and obsolete.

Kepczyk

Kepczyk

By Roman H. Kepczyk
Quantum of Paperless

Your firm’s safety net in the event of any disaster is your data backup. It better be consistently performed and securely stored offsite.

Typically, firms have a problem when their old backup systems fail or the tapes don’t complete because there’s too much data to fit. This is becoming a common problem as more data and more applications add significantly more volume, making the backup application require more storage and a longer running time to complete.

MORE TECH TRENDS: How to Know It’s Time to Scrap Your Old Server  |  Where Laptops Rule at CPA Firms Today  |  Step 1 in Building the Paperless Firm: Scanners  |  How Many Computer Monitors Do You Need?  |  The 9 Ways Managing Partners Leverage Technology for a Competitive Edge  |  2014 Roundtable: Tax Season Tech Boom

The tape drive you have today will be the last one you will ever own. Today 57% of firms are backing up all their data to the Internet at least once per month. And the trend shows every sign of accelerating. But how do you choose the right solution for your firm? READ MORE →