Revenues are rising almost twice as fast for the The Big Four in the U.S. as in the rest of the world, according to a new study.
Practice growth is a delicate balance of art, science, intuition and diligence. One thing it isn’t, however, is marketing. By Gale Crosley Crosley+Company Marketing can be a powerful lever to fuel business expansion. But alone, it will not take you where you want to go. Marketing helps till the soil of growth. At the end of the day, however, tilled soil with no seeds taking root is pretty much a useless pile of dirt. Well-intentioned firms often invest a great deal of money in marketing and wonder why it doesn’t result in growth. One reason is that what they’re really spending on is unrelated marketing activities (or tactics) rather than on growth strategies. It’s an essential distinction that can make […]
A sign of economic recovery and increased competition. Bringing in new business and finding top-notch staffers to handle anticipated growth are emerging as the new, most pressing challenges for CPA firms today. With a rebounding economy, the AICPA says in its new PCPS “Top Issues Survey” that client retention, which had been a significant concern for firms in the 2009 survey, has been overtaken by a tilt toward growth issues. “Finding qualified staff” was a top issue from 1997 to 2007 for all but the smallest firms, but disappeared entirely from Top 5 lists in 2009. Now it’s back.
And why it will cost you. By Sandi Smith Leyva, CPA Accountant’s Accelerator There are five simple steps to getting more clients. But, guess what, most accountants make a big mistake along the way. First, here are the five steps to get more clients:
How to change your thinking to prevail over the toughest of circumstances Perseverance is a skill that anyone can learn to not only survive, but thrive through life’s curves. When adversity strikes, it’s not what happens to you but how you respond to what happens to you that has the greatest impact on your life. More for soloists and small firms: How to Win New Clients with a Freebie Strategy • The Success Secrets Women Already Know • Why You’re Missing Out on 98% of Your New Business Potential • The Missing Ingredient in Your Marketing That Will Make All the Difference • 3 Steps to Start Running on Millionaire Time • On the Road to a Stress-Free Life: Identify Your […]
New revenue may be closer than you think. By Sandi Smith CPA Accountant’s Accelerator It’s far less expensive to keep your existing clients happy than it is to find new clients, especially since the trust factor between people is at an all-time low. So you might want to think about re-directing a portion of your marketing attention on your existing client base instead of networking for new clients. I’ve met a lot of business owners who have trouble getting their employees to sell while they’re on site, and I’ve also heard from some customers who’ve remarked that their vendors don’t stay in touch with them. So here are some tips to mine the pot of gold that lies right before […]
Small business survey serves up clues for accountants. “Passion to be an entrepreneur” is the top reason for wanting to start a business for nearly half (48.5 percent) of aspiring business owners.
Change Your Thinking. Change Your Results. by Gale Crosley Crosley & Co. Sometimes it’s not what we’re thinking, but how we’re thinking that keeps us from the success we deserve. In this case I’m referring to the limits we impose on ourselves, which I call thought borders. While not necessarily geographical, they constrain our forward movement much as the absence of a passport prevents us from entering another country. More Gale Crosley at CPA Trendlines for PRO Members: How Firms Unleash the Power of Diamonds, Cash Cows and Fat Cats How Smart Firms Use Market Research Got Leads? Get Real. Learn How to Qualify Big Opportunities It’s a New Generation in Lead Generation At the Best Firms, Growth is No Accident […]