Topic: growth

Draw New Clients In Like a Magnet

10 ways to make your business irresistible. By Sandi Smith Leyva The Accountant’s Accelerator If you’re an expert at something, don’t be the best-kept secret on your block. Get the word out about what you can offer others, and one way to do that easily, especially if you’re an accountant, is to build your reputation. Here are 10 quick tips to boost yours.

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The 3 Hallmarks of the ‘New Accounting’ Business

News flash – the business model has changed. By Gale Crosley Crosley+Co. When we think of innovation we typically think of a new product or service – something that didn’t exist yesterday that will make tomorrow better. Innovative offerings are essential to the portfolio of any growth-minded CPA firm. MORE from CROSLEY: The Three Elements of Growth Strategy [VIDEO] | Defining the New Business Model [VIDEO] | The New Growth Evolution [VIDEO] | At the Best Firms, Growth is No Accident | Jody Padar’s New Vision for the ‘New Accounting’ | Reality Check: Achieving World-Class Growth Requires Real-World Intelligence | No Shortcuts to Sustainable Growth | Expand Your Vision and Expand Your Business | Leveraging Leadership: A New Way of Looking at Growth | […]

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11 Ways to Add Value for Clients

Do these right and your revenues should benefit, too. By Sandi Smith Leyva The Accountant’s Accelerator As you build your relationships with your clients, it’s always a good thing to see how you can serve them even better. Here are 11 ways you can add value to your existing services that will enable you to stand out from the competition, serve the client better and put more green in your bank account. MORE ON SMALL-FIRM GROWTH STRATEGIES: 5 Things You Know That Clients Don’t | 3 Ways to Test Your Revenue Forecast | 8 Must-Haves for a Prospect Kit | Whip Out the Wow Factor for Clients | How to Work the Same Hours and Make More Money | If You’re […]

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9 Ways to Increase Sales through ‘Power Networking’

These tips work for boosting referrals, too. By Sandi Smith Leyva The Accountant’s Accelerator Networking is an essential part of building your business. MORE ON SMALL-FIRM GROWTH STRATEGIES: 5 Things You Know That Clients Don’t | 3 Ways to Test Your Revenue Forecast | 8 Must-Haves for a Prospect Kit | Whip Out the Wow Factor for Clients | How to Work the Same Hours and Make More Money | If You’re a ‘Best-Kept Secret’ Cut It Out! | 5 Ways to Turn a Tough Day Into a Great One | Take Advantage of 4 Key Marketing Strategies  | Four Ways to Stop Leaving Money on the Table Whether you network locally, nationally or internationally, there are some tips that are […]

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5 Things You Know That Clients Don’t

They don’t know they need it, but we have to remember to offer it. By Sandi Smith Leyva The Accountant’s Accelerator I’m pretty sure that I am not the only accountant who has made the following mistakes with clients. Here are a couple of ideas to help us remember what we know that the client doesn’t and why it costs us when we forget.

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3 Ways to Test Your Revenue Forecast

It comes down to what’s in your new client funnel. By Sandi Smith Leyva The Accountant’s Accelerator You may have heard about the marketing funnel before. There are lots of variations, and I want to cover it in a way that helps us examine our mix of products, services and prices. MORE ON SMALL-FIRM GROWTH STRATEGIES: 8 Must-Haves for a Prospect Kit | Whip Out the Wow Factor for Clients | How to Work the Same Hours and Make More Money | If You’re a ‘Best-Kept Secret’ Cut It Out! | BUSY SEASON SURVAL TIPS: 5 Ways to Turn a Tough Day Into a Great One | Take Advantage of 4 Key Marketing Strategies  | Four Ways to Stop Leaving Money […]

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8 Must-Haves for a Prospect Kit

And 10 ways to go beyond the expected. By Sandi Smith Leyva The Accountant’s Accelerator If you’ve spent any time at all in business talking with prospects on the phone or in person, then you probably have a list of benefits or advantages that you like to mention about your company to every prospect. You may have a very structured way of going about this, and you may not. In any case, building a prospect kit will help you become even more consistent in the presentation of your company’s strong points to prospects. And, it’s absolutely essential as you move into larger and larger business deals.

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Whip Out the Wow Factor for Clients

Sometimes it really is the thought that counts. By Sandi Smith Leyva The Accountant’s Accelerator You don’t have to be the Ritz-Carlton or Mercedes to provide your customer with a great experience. Just a little forethought and planning will make a huge difference. Here are five tips for your consideration:

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How to Work the Same Hours and Make More Money

Start with these six strategies. By Sandi Smith Leyva The Accountant’s Accelerator When I worked in the corporate world, it was always great to get a raise. Now that I am an entrepreneur, raises are replaced by increases in revenue and profits. More revenue and profits are nice, as long as we’re not working correspondingly more hours. So how can we give ourselves a true raise: work the same amount of hours or less and make more? Here are a few strategies for your consideration:

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If You’re a ‘Best-Kept Secret’ Cut It Out!

Try these 6 ideas to stop losing business to competitors. By Sandi Smith Leyva The Accountant’s Accelerator It’s rare that I lose business to competitors, and it’s also not an accident. If you are losing business to your competitors, here are some strategies you can use to “become a category of one,” as they say in marketing.

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Take Advantage of 4 Key Marketing Strategies

Serve your clients better and watch your practice revenues grow. By Sandi Smith Leyva The Accountant’s Accelerator The latest marketing strategies and trends are almost as hard to keep up with as the tax law changes these days. Here is a quick taste of four underutilized marketing trends that can solve a couple of issues in the accounting industry and increase firm profits in 2015.

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2015 FORECAST: Healthy Revenue Gains Nationwide for Firms of All Sizes

Exclusive to CPA Trendlines

Tax and accounting firms across the nation are projecting steady revenue gains through the end of 2014 and into the New Year…

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Big Firms Keep Getting Bigger

Good news for small firms, too, but not as much. For CPA firms, bigger is better and keeps getting better in terms of revenues and profits for the practices and income for their individual practitioners. So say the results of one of the profession’s best-respected monitors of practice management trends and CPA firms’ financial performance, “The National MAP Survey of CPA Firm Statistics: The Rosenberg Survey,” which is based on data from across the profession from solo practitioners to firms with more than $20 million in net fees.

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