Topic: growth

Mindset Is Key to Marketing

Even after years of experience, confidence may not come easy. By Sandi Smith Leyva The Accountant’s Accelerator In school, during both my undergraduate courses and my MBA classes, I took Marketing 101, or something close to that. I learned the four P’s: product, price, place and promotion. I aced the class. MORE ON SMALL-FIRM GROWTH STRATEGIES: When Your Business Card Works Against You | 10 Ways to Ruin a Website | 4 Steps to Weather Any Economic Storm | Want to Be Stress-Free? Use Your Strengths | ‘Time Problems’ Don’t Exist | Could You Use More Energy This Tax Season? | 15 Items for Your ‘Business Bucket List’ | 3 Ways to Plug Your Firm’s Money Leaks

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Become a Millionaire in 3 Steps

Dump “nonprofit” tasks and focus on the high-value ones. By Sandi Smith Leyva The Accountant’s Accelerator Let’s do the math. To earn a million dollars in a year, you have to bring in $83,333 per month. Assuming you bill hourly and work for the standard 1,000 billable hours per year, you need to charge $1,000 per hour. If you want to make $5 million in one year, you will need to charge $5,000 per hour. MORE ON SMALL-FIRM GROWTH STRATEGIES: When Your Business Card Works Against You | 10 Ways to Ruin a Website | 4 Steps to Weather Any Economic Storm | Want to Be Stress-Free? Use Your Strengths | ‘Time Problems’ Don’t Exist | Could You Use More […]

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When Staffers Stagnate

Higher-level staff person isn’t supervising or mentoring anyone. By Ed Mendlowitz The CPA Trendlines Practice Doctor QUESTION: I have a staff person who does great work, but she seems to be deadened. The good news is that her clients love her and she doesn’t bug me about becoming a partner. MORE PRACTICE DOCTOR Q&A: Yes, You Should Send Rejection Letters | 7 Ways to Lose a Client’s Trust | 12 Must-Knows for Niche Markets | 6 Ways to Take a Client Beyond Tax Prep | 18 Ways to Blow a Partnership Opportunity | 8 Times When Hourly Billing Trumps Value Pricing | When a Staffer Stops Listening | 44 Critical Criteria for Accounting Staff Performance Evaluations | 5 Time Management […]

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If You Don’t Develop Your Business, Who Will?

5 mistakes to avoid when seeking new clients. By Sandi Smith Leyva The Accountant’s Accelerator If you’re a sole practitioner or small-firm operator, you’re probably very good at what you do – or you wouldn’t be in business today. But when it comes to marketing and selling yourself, well, many of us didn’t voluntarily sign up for that part. MORE ON SMALL-FIRM GROWTH STRATEGIES: When Your Business Card Works Against You | 10 Ways to Ruin a Website | 4 Steps to Weather Any Economic Storm | Want to Be Stress-Free? Use Your Strengths | ‘Time Problems’ Don’t Exist | Could You Use More Energy This Tax Season? | 15 Items for Your ‘Business Bucket List’ | 3 Ways to […]

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When Your Business Card Works Against You

Are you making any of these 12 common errors? By Sandi Smith Leyva The Accountant’s Accelerator The lowly business card: We don’t give it a second thought before we get the thing printed up, and we just do what everyone else does. Many people, new in business, get the business cards printed before they’re really ready to, which causes many of the mistakes I list below. Experienced or new, you’re missing huge opportunities to let your business card take some of the work off your shoulders. We may take it for granted, but I feel that your business card is one of your most important pieces of marketing collateral – and the most underutilized. MORE ON SMALL-FIRM GROWTH STRATEGIES: 10 Ways […]

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10 Ways to Ruin a Website

You get 8 seconds to make a first impression. Does your firm’s site measure up? By Sandi Smith Leyva The Accountant’s Accelerator You can indeed get more business, more clients and more profits from your website. But not if you make these common mistakes! MORE ON SMALL-FIRM GROWTH STRATEGIES: 4 Steps to Weather Any Economic Storm | Want to Be Stress-Free? Use Your Strengths | ‘Time Problems’ Don’t Exist | Could You Use More Energy This Tax Season? | 15 Items for Your ‘Business Bucket List’ | 3 Ways to Plug Your Firm’s Money Leaks Whether creating a new site or updating your existing site, here are some common pitfalls to avoid.

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4 Steps to Weather Any Economic Storm

And 3 to avoid. By Sandi Smith Leyva The Accountant’s Accelerator According to an article published in Harvard Business Review, three scientists, Ranjay Gulati, Nitin Nohria, and Franz Wohlgezogen, conducted a study to discover the strategies that generated the most – and the least – profits in lean times. MORE ON SMALL-FIRM GROWTH STRATEGIES: Want to Be Stress-Free? Use Your Strengths | ‘Time Problems’ Don’t Exist | Could You Use More Energy This Tax Season? | 15 Items for Your ‘Business Bucket List’ | 3 Ways to Plug Your Firm’s Money Leaks First, here’s a list of surefire ways to kill your business:

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Want to Be Stress-Free? Use Your Strengths

24 ways you may be better than you think. By Sandi Smith Leyva The Accountant’s Accelerator How many times a day do we tell ourselves with the little voice in our head that we’re falling short of the ideal we have for ourselves? “I forgot to add the salt, so I ruined the recipe.” “I’m not good enough.” “I was mistaken.” “I’m not smart enough.” “I didn’t get picked for the finals.” “Nobody likes me.” And so on. MORE ON SMALL-FIRM GROWTH STRATEGIES: Could You Use More Energy This Tax Season? | 15 Items for Your ‘Business Bucket List’ | 3 Ways to Plug Your Firm’s Money Leaks | How to Work the Same Hours and Make More Money

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‘Time Problems’ Don’t Exist

Management problems do, though, and here are 3 solutions. By Sandi Smith, CPA Accountant’s Accelerator I know it’s a bold statement and a lot of you will disagree. But please have an open mind and hear me out. Time is the great equalizer. We all have the same number of hours in a day, yet some entrepreneurs, many of them self-made, become wildly successful, while others languish. Only one in 20 business owners in the U.S. (2002 numbers) make it past $1 million in annual revenues. I believe the way they use their time is a big factor in their success or failure. MORE ON SMALL-FIRM GROWTH STRATEGIES: 7 Ways to Get New Revenue from Old Clients | Draw New Clients […]

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