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	<title>CPA Trendlines &#187; marketing</title>
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	<description>Actionable Intelligence for the Tax, Accounting and Finance Community from Bay Street Group LLC</description>
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		<title>What&#8217;s Working, What&#8217;s Not in Accounting Marketing Today</title>
		<link>http://cpatrendlines.com/2012/05/15/three-hallmarks-of-the-best-in-firm-marketing/</link>
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		<pubDate>Wed, 16 May 2012 00:38:41 +0000</pubDate>
		<dc:creator>cpaadmin</dc:creator>
				<category><![CDATA[BSG [CPA TRENDLINES]]]></category>
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		<description><![CDATA[Accountants pinpoint winning strategies and bottom-line results. Join the survey; get the topline results. by Rick Telberg New CPA Trendlines research conducted for The Seven Keys to Successful CPA Firm Management program isolates at least three defining characteristics of peak performing accounting firms. The research results, to be unveiled in a two-hour workshop, show that [...]]]></description>
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		<title>The Accounting Profession Promise that Could Change Everything</title>
		<link>http://cpatrendlines.com/2012/05/15/the-accounting-profession-promise-that-could-change-everything/</link>
		<comments>http://cpatrendlines.com/2012/05/15/the-accounting-profession-promise-that-could-change-everything/#comments</comments>
		<pubDate>Tue, 15 May 2012 21:09:55 +0000</pubDate>
		<dc:creator>cpaadmin</dc:creator>
				<category><![CDATA[BSG [CPA TRENDLINES]]]></category>
		<category><![CDATA[pricing]]></category>
		<category><![CDATA[Sales]]></category>
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		<category><![CDATA[value]]></category>
		<category><![CDATA[value billing]]></category>
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		<description><![CDATA[&#8220;30 minutes or it&#8217;s free;&#8221; &#8220;Absolutely, Positively Overnight;&#8221; &#8220;No Surprise Billing. Ever!&#8221; by Edi Osborne Mentor Plus What do these three tag lines have in common? Predictability. Dominoes and Fed Ex built their entire business model on making (and keeping) an uncomplicated predictability promise to the customer.  Dominoes and Fed Ex looked at their marketplace [...]]]></description>
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		<title>How Firms Unleash the Power of Diamonds, Cash Cows and Fat Cats</title>
		<link>http://cpatrendlines.com/2012/05/10/how-firms-unleash-the-power-of-diamonds-cash-cows-and-fat-cats/</link>
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		<pubDate>Thu, 10 May 2012 15:32:55 +0000</pubDate>
		<dc:creator>Rick Telberg</dc:creator>
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		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Sales]]></category>
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		<description><![CDATA[Dozens of accounting firms are turning a business cliche into new growth. by Gale Crosley Crosley &#38; Co. An Internet search for the term “predictable growth” yields millions of links to websites, videos, books, and consultants. There seems to be no doubt about the idea that growth can be planned and charted. But for accounting [...]]]></description>
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