Freed Maxick, a top 100 firm based in competitive Buffalo, N.Y., has done a refresh on its marketing program after a disciplined study of its reputation in the marketplace.
READ MORE → GO PRO FOR INSTANT ACCESS / PRO MEMBERS LOG IN HERE
A law firm learns from a CPA and now teaches others. by Bruce W. Marcus Professional Services Marketing 3.0 Outstanding examples of the new kind of law firms and accounting firms arising with Professional Services Marketing 3.0 are Shepherd Law Group, Valorem Law Group, Kellog & Andelson CPAs, Exemplar Law Partners, Seiler LLP, and Axiom Legal. They have in common a drive to remake the law and accounting firm business models to better and more economically serve clients. Their focus is on putting the client, rather than the practice and the firm, at the core of their business model.
Peter Drucker’s wisdom for firms. by Bruce W. Marcus Professional Services Marketing 3.0 At a VeraSage conference not too long ago Ron Baker addressed the question of why no top 100 firms have switched to value billing. But the answer is not difficult to discern. “There are decades of culture,” he says, “around the culture of time sheets.”
READ MORE → GO PRO FOR INSTANT ACCESS / PRO MEMBERS LOG IN HERE
The secret strategies of high-performing 11-50-person firms. by Rick Telberg While increasing revenue and profitability are important to CPA firms sized at 11-50 persons, the paramount concern for the best, highest-achieving “ensemble” firms is gaining new and replacing lost clients. And their weapons of choice are more likely than low-achievers to be digital: Social media, Online webinars, Search engine optimization, and Internet advertising. The breakthrough research findings are revealed in a new 179-page study, “Marketing and Business Development Strategies at Accounting Firms – 2012 Survey Report, with Commentary and Analysis,” which is available for purchase from CPA Trendlines parent Bay Street Group LLC. The study shows trends within the profession, distinguishing between high-performing firms and low-performing firms, based on time-tested proprietary CPA Trendlines [...]
READ MORE → GO PRO FOR INSTANT ACCESS / PRO MEMBERS LOG IN HERE
The strategic method of growing your firm. by Gale Cosley Crosley+Company When it comes to business building in CPA firms, most partners are too comfortable with random acts of networking. Traditional banker breakfasts, lawyer lunches and chamber cocktails might have been good enough when the economy was soaring, but not anymore.
READ MORE → GO PRO FOR INSTANT ACCESS / PRO MEMBERS LOG IN HERE
Start by knowing your “opportunity number.” By Sandi Smith, CPA The Accountant’s Accelerator,a CPA Trendlines affiliate When I worked in the corporate world, it was always great to get a raise. Now that I am an entrepreneur, raises are replaced by increases in revenue and profits. More revenue and profits are nice, as long as we’re not working correspondingly more hours. So how can we give ourselves a true raise: work the same amount of hours or less and make more? Here are a few strategies for your consideration: 1. Take on more profitable work by knowing your opportunity number.
READ MORE → GO PRO FOR INSTANT ACCESS / PRO MEMBERS LOG IN HERE
Brown Smith Wallace is launching a new video blog featuring one of the firm’s more distinctive personalities.
READ MORE → GO PRO FOR INSTANT ACCESS / PRO MEMBERS LOG IN HERE
